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Marketing involves creating products and services, communicating their value and managing customer relationships. When businesses focus on their customers’ wants and needs, they sell products that are valued and not just promoted.

Why Choose Marketing?

The City

You are immersed in marketing the moment you step foot in New York City. Products, advertisements and brands abound. The headquarters of all major fashion, finance, art, history and retail brands live in New York City. Manhattan College’s location is just 40 minutes from midtown. As a marketing major, you can be a part of these exciting industries, and then return home to a comfortable campus.

The Alumni Network

In a relationship-based industry like marketing, it helps to know people. The School of Business has an extensive alumni network of professionals who work in the industry. They stay connected to the College and love mentoring current students. They are also the first to know about interesting job or internship openings at companies like:

  • AT&T
  • Avon
  • Cosmopolitan
  • Enterprise
  • FCB Advertising
  • J.P. Morgan Chase
  • J. Walter Thompson
  • Morgan Stanley
  • MTV
  • New York Life
  • O’Connor Davies
  • Verizon
  • Versace

The Hands-On Opportunities

Even before you graduate, you can make an impact in the field. You will get to work on research projects and take classes that have real, valuable outcomes. Some recent projects include:

  • Determining if students want a Fair Trade store on campus, and which items they want to see in-stock
  • Exploring green goods and hardy plants that can withstand natural disasters like hurricanes
  • Studying green supply chain management abroad, and how to integrate it at home in the Bronx
  • Pitching a business plan to a panel of faculty, alumni and business professionals at the College’s annual Innovation Contest
  • Traveling to India to study an emerging economy firsthand throughout site visits and workshops

What Will You Learn?

As a marketing major, you will learn how to:

  • Determine a competitive market position and strategy
  • Build a product portfolio
  • Communicate and price products
  • Distribute strategically
  • Become a globally-oriented business leader
  • Analyze, think critically and make decisions in the marketing process

Marketing is also available as a minor.

See degree requirements

What Will You Do?

Marketing is a key function and necessary tool in both for-profit and nonprofit organizations. 

Every teacher that I had at Manhattan College was very inspirational and supportive of my goals. They recognized me as an entrepreneur and thought it was really cool that I wanted to do projects on my company or cupcake companies in general. They wanted to help me make my dreams a reality.

Taylor Stump ’14, entrepreneur & owner of Cape Cod’s Little Miss Cupcake