Marketing involves creating products and services, communicating their value and managing customer relationships. When businesses focus on their customers’ wants and needs, they sell products that are valued and not just promoted.
Taylor Stump ’14, entrepreneur & owner of Cape Cod’s Little Miss Cupcake
Every teacher that I had at Manhattan College was very inspirational and supportive of my goals. They recognized me as an entrepreneur and thought it was really cool that I wanted to do projects on my company or cupcake companies in general. They wanted to help me make my dreams a reality.