Marketing B.S. / Minor
Build the brands, campaigns, and customer experiences that shape culture.
Develop the creative instincts, analytical fluency, and digital expertise that today’s top brands and agencies are looking for, supported by expert faculty, real-world projects, and direct access to the marketing capital of the world.
This program is part of Management & Marketing
A Program Hallmark
Why Study Marketing at Manhattan University?
At Manhattan University, Marketing students gain the creative, analytical, and digital skills needed to thrive across advertising, branding, social media, market research, and consumer insights. Our program blends contemporary coursework with hands-on projects and a powerful NYC alumni network, preparing students to launch careers with the brands, agencies, and media companies shaping the future of marketing.
Academics
Curriculum & Courses
Explore courses that build practical skills in branding, consumer behavior, digital marketing, and analytics, taught using the platforms, tools, and strategies driving the modern marketing industry.
- Advertising and Promotion
- Brand Management
- Consumer Behavior
- Digital and Social Media Marketing
- Global Marketing
- Integrated Marketing Communications
- Marketing Analytics
- Marketing Research
- Principles of Marketing
- Product and Pricing Strategy
- Retailing and Distribution
- Strategic Marketing Management
Marketing Minor:
A targeted 15-credit sequence introducing core marketing principles, consumer insight, and brand strategy for students from any major. To view the complete curriculum, please visit Manhattan University’s academic catalog.
Why Study in New York City
New York City is the marketing capital of the world. The headquarters of every major fashion, finance, art, media, and retail brand call NYC home, and Manhattan University sits just 40 minutes from midtown. From advertising agencies on Madison Avenue to social media teams at global retailers, students are immersed in the industries that shape modern marketing. At Manhattan University, students apply classroom learning through internships, networking events, and real-world projects with NYC employers, building the professional connections and portfolio that set marketing graduates apart in one of the most competitive talent markets in the world.
At the O’Malley School of Business, we are committed to preparing students for the realities of today’s marketing industry. Our program gives students hands-on experience with real brands, real campaigns, and the strategic thinking required to lead in a marketplace that never stops evolving.
Hany Guirguis, Ph.D.
Dean, O'Malley School of Business
Career Outcomes
Potential Careers
Graduates are prepared for careers across marketing, advertising, and brand management, combining strategic thinking, consumer insight, and digital fluency to shape how organizations reach and engage their audiences.
- Advertising Manager
- Brand Manager
- Market Research Analyst
- Marketing Manager
- Merchandise Manager
- Media Buyer
- Sales Manager
- Social Media Manager
- Special Education Teacher
- Digital Marketing Specialist
- Special Events Executive
About
The O’Malley School of Business
The O’Malley School of Business is an AACSB-accredited institution, an achievement earned by fewer than 6% of business schools worldwide, recognized for its rigorous academics, industry-connected faculty, and strong career outcomes. Located in New York City, the School offers students unmatched access to internships, networking, and real-world learning experiences. With small class sizes, hands-on coursework, and a focus on ethical, data-driven leadership, O’Malley graduates are exceptionally well-prepared for success in today’s competitive business landscape.
Program Costs & Financial Aid
Manhattan University is committed to making a high-quality, career-focused education accessible and affordable. Through a combination of competitive tuition, robust financial aid, and our Jasper Guarantee, students and families can plan their education with confidence. The Jasper Guarantee locks your tuition rate for all four years—ensuring financial stability and eliminating unexpected increases as you work toward your degree.
More than 90% of Manhattan University students receive some form of financial assistance, including merit scholarships, grants, and need-based aid, significantly reducing the overall cost of attendance.
- Tuition & Fees: View current undergraduate rates
- Financial Aid: 90%+ of students receive aid
- Scholarships: Multiple merit- and need-based opportunities
- Jasper Guarantee: Your tuition rate is locked for all four years
A Manhattan University education is an investment in your future, and we are dedicated to helping you access the resources that make it possible.
A Smarter Investment in Your Future
Jasper Guarantee
At Manhattan University, every undergraduate student is protected by the Jasper Guarantee, which locks your tuition rate for all four years, ensuring clarity, stability, and peace of mind as you plan your education. This promise reflects our commitment to affordability and to supporting students and families throughout their academic journey.
Admissions Information
Start Your Journey in Business Analytics
Applying to Manhattan University is designed to be clear and accessible. Review the requirements and key deadlines below to take the next step toward a future in data-driven business.
Requirements:
- Application & transcript
- SAT/ACT optional
- Personal statement
- Letter(s) of recommendation
Deadlines:
- Early Action: November 15
- Regular Decision: February 1
Admission and Application Process
International Students:
Support available for visas, documentation, and English-language assessments.
Prepare for the Real World
At Manhattan University, your education is built around who you are and where you want to go. Whether you’re ready to apply or just starting to explore, take the next step when you’re ready — we’re here to help.