This program is offered in a hybrid model. Faculty will be physically in the classroom and students can attend the course in-person. Those that cannot attend in-person, can also participate fully online. Our classrooms are equipped to live-stream the sessions.
The program prepares participants for a basic understanding of working in the business of Esports and video games: from marketing, PR, promotions, operations, and management.
Participants will learn from industry leaders currently engaged in Esports and video gaming as event managers, administrators, operators, and marketers. Some of our guest speakers come from companies and organizations such as Coca-Cola, Red Bull, Monster Energy, MKTG (agency), Game PlanU, Xfactor Communication, and Defend The North.
Who is this program designed for?
Learners looking to strengthen their esports artistry
Those curious about the esports and gamers industry and how it operates
Professionals wanting to work in the virtual industry
Grasp how esports and gamers operate on a more in-depth level
Broaden knowledge and methods to apply to in the esports industry
The model discusses esports Management. Students will learn how to plan and execute small and large scale events utilizing the latest in streaming technology, develop business plans to develop teams, create online communities, and promote events through digital technology. Students will also explore the culture of esports, its audience and fan base, and dominant games genres that make up the industry.
Esports sponsorship strategy & activation is analyzed, evaluated, and contrasted to mainstream sports. For brands looking to reach esports professionals, competitors, fans, and viewers, insight, and experience will be explored. Students will learn how to evaluate monetary assets, create value benefits, develop sponsor packages, network, and sell to prospective brands. Students will also learn effective activation strategies and techniques.
Content marketing is the foundation for executing an effective marketing strategy. Students will learn how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows a business. Students will gain an understanding of the context of the content, have a clear and employable strategy for content marketing, understand how to come up with a comprehensive content program. Students will gain an understanding of the ins and outs of video conception and production, learn clear approaches to developing video, and understand how to generate a story that works for viewers and the brand.
When it comes to game broadcasting, there’s Twitch, and then there’s everything else. Twitch allows gamers to broadcast gameplay live, embed the stream on web sites or blogs, share it to social networks. Twitch comes with a built-in chat room for viewers.