This program is also offered online (synchronous).
The program examines vital areas of the Esports and video game industry and expose participants to better understand multiple facets to improve and enrich their knowledge.
The program prepares participants for a basic understanding of working in the business of Esports and video games: from marketing, PR, promotions, operations, and management. Participants will learn from industry leaders currently engaged in Esports and video gaming as event managers, administrators, operators, and marketers.
Who is this program designed for?
Learners looking to strengthen their esports artistry
Those curious about the esports and gamers industry and how it operates
Professionals wanting to work in the virtual industry
Individuals wanting to improve their esports and gamers skills
Grasp how esports and gamers operate on a more in-depth level
Broaden knowledge and methods to apply to in the esports industry
The model discusses esports Management. Students will learn how to plan and execute small and large scale events utilizing the latest in streaming technology, develop business plans to develop teams, create online communities, and promote events through digital technology. Students will also explore the culture of esports, its audience and fan base, and dominant games genres that make up the industry.
Esports sponsorship strategy & activation is analyzed, evaluated and contrasted to mainstream sports. For brands looking to reach esports professionals, competitors, fans and viewers, insight and experience will be explored. Students will learn how to evaluate monetary assets, create value benefits, develop sponsor packages, network and sell to prospective brands. Students will also learn effective activation strategies and techniques.
Content marketing is the foundation for executing an effective marketing strategy. Students will learn how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows a business. Students will gain understanding of the context of content, have a clear and employable strategy for content marketing, understand how to come up with a comprehensive content program. Students will gain an understanding of the ins and outs of video conception and production, learn clear approaches to developing video and understand how to generate a story that works for viewers and the brand.
When it comes to game broadcasting, there’s Twitch, and then there’s everything else. Twitch allows gamers to broadcast gameplay live, embed the stream on web sites or blogs, share it to social networks. Twitch comes with a built in chat room for viewers.
Summer Dates (face to face or online synchronous for COVID-19 restrictions) Tuesday and Thursday:
6:00 pm - 8:30 pm
June 30th 2020 and July 2nd, 7th, 9th,14th, 16th and 21st,, 2020