Digital Marketing and Analytics - M.S. | Manhattan University pause world-wide-web instagram volume-medium linkedin flickr basketball devices home pencil person-money rss slider-left-arrow slider-right-arrow slider-left-arrow slider-right-arrow star video-transcript close hamburger minus plus account arrow certificate city globe graduation-cap graph handshake info info-2 map play search snapchat x facebook file-text-o youtube tumblr camera file-text
Skip to the side menu

Digital Marketing and Analytics - M.S.

This M.S. in Digital Marketing and Analytics program blends creative strategy with data-driven insight, preparing graduates to lead in a world where marketing and technology converge.

Why Choose the M.S. in Digital Marketing and Analytics?

In today’s digital economy, marketing professionals must do more than craft compelling messages—they must understand the data that drives them. The Masters of Science in Digital Marketing and Analytics equips students with the analytical, strategic, and creative skills needed to thrive in a rapidly evolving industry.

Through a combination of marketing theory, consumer behavior analysis, and advanced analytics, students learn how to interpret complex datasets, design evidence-based campaigns, and harness the power of AI to optimize performance across digital platforms. This program is ideal for recent graduates and working professionals who aspire to shape the future of marketing.

Apply Now Request Information

In One Year, Advance Your Career

The M.S. in Digital Marketing and Analytics is a STEM-designated graduate program designed for professionals who want to transform their marketing career through data-driven expertise. Offered in a flexible online format with optional live sessions, the program allows students to balance work and study while gaining the tools and insights that define the modern marketing landscape.

In just one year, full-time students complete a comprehensive 30-credit curriculum that merges marketing strategy, analytics, and emerging technologies. Coursework emphasizes the integration of creative problem-solving with quantitative reasoning, giving graduates the ability to craft innovative campaigns informed by evidence and powered by data.

Guided by faculty with real-world experience in analytics, digital advertising, and brand management, students build practical skills through interactive projects, case studies, and applied learning opportunities. The program culminates in a capstone experience where students design and evaluate real-world digital marketing strategies, ensuring they graduate with the confidence and expertise to lead in an ever-evolving industry.

  • Professional Opportunities

    internships nyc

    Graduates of the program are prepared to lead in roles that bridge marketing strategy and analytics, including digital marketing manager, marketing analyst, SEO/SEM strategist, brand insights specialist, and AI marketing consultant.

    With the rise of data-driven decision-making across industries, employers seek professionals who can translate data into creative and strategic advantage—skills at the heart of this program.

  • Find Learning That Matches Your Lifestyle

    The M.S. in Digital Marketing and Analytics offers a flexible, primarily online format designed for working professionals. Students can complete the program full-time in one year or part-time over several semesters.

    Courses combine asynchronous learning with interactive discussions and hands-on projects to provide both flexibility and engagement.

  • Build Valuable Skills

    The curriculum builds a strong foundation in marketing strategy and quantitative analysis while introducing emerging technologies that are transforming the field.

    Students gain proficiency in consumer behavior analysis, marketing analytics, AI-driven decision-making, and digital media strategy. Through practical assignments and a final capstone project, graduates will be ready to design, measure, and refine data-informed campaigns in diverse industries.

  • Feautured Courses
    COURSE Name DESCRIPTION
    Advanced Consumer Behavior for Managers This course examines advanced theories of consumer behavior and how businesses can use these insights to create targeted marketing strategies.
    Advanced Marketing Analytics This course provides an in-depth understanding of advanced marketing analytics, including predictive modeling and data visualization techniques in marketing decisions.
    AI and Digital Media Marketing This course explores using artificial intelligence (AI) in digital media, focusing on automating content creation, personalization, and optimizing marketing campaigns.
  • Admission Requirements

    Applicants to the M.S. in Digital Marketing and Analytics online program: 

    • Must have undergraduate bachelor’s degree (4-year degree or equivalent) from an accredited college or university is required to apply to the program. 
    • Should have a cumulative GPA of 3.00 (on a 4.0 scale) and must have at least 36 semester hours of business classes. 

    Required Documents

    The following documents are required when submitting an application, in addition to a $75 non-refundable application fee:

    • Application form
    • Official Transcript(s)
    • A resume that includes examples of academic, co-curricular and extracurricular achievement, which can be used to assess personal qualities and ability to complete the program.
    • One letter of recommendation attesting to the applicant’s intellectual ability, leadership potential and ability to complete the program.
    • Official GMAT or GRE  equivalent score of at least 500 is preferred (waivers may apply). 

    Start Your Application

Meet the Faculty

  • Browse Department Faculty

    More than instructors, our faculty combine academic expertise with real-world experience in digital marketing, consumer research, and data analytics. Their hands-on approach ensures that students learn from professionals who understand today’s marketing challenges firsthand.