Integrated Marketing Communication B.S.
Turn strategy into stories that engage people and markets worldwide.
Today, brands reach audiences across digital, social, video, audio, and data-informed platforms, and the people who lead them must be both strategists and storytellers. Manhattan University's Bachelor of Science in Integrated Marketing Communication brings together the AACSB-accredited O'Malley School of Business and the Kakos School of Arts and Sciences in one cohesive major, combining marketing strategy, communication theory, media production, and analytics. Choose a track in Content Creation or Artificial Intelligence in Marketing and Communication, and graduate ready to design, launch, and measure campaigns that move people.
This program is part of Interdisciplinary Studies
The Manhattan Advantage
Why Study Integrated Marketing Communication at Manhattan University
The major starts from a simple idea: you can't run a good campaign if you only understand half of it. So you'll study marketing the way business students do, with courses in consumer behavior, marketing research, and digital marketing strategy, and you'll study communication the way media students do, with courses in persuasion, brand communication, social media strategy, and media production. The two departments planned the curriculum together, so the strategy and creative courses speak to each other instead of living in separate buildings.
You'll also take the liberal arts seriously, because good marketing communication depends on understanding people. Psychology, sociology, and philosophy courses give you a real sense of how audiences think and what responsible messaging looks like. From there, you choose a track. Content Creation is for students who want to make things: video, audio, design, and multimedia stories built in the Creative Media Hub. Artificial Intelligence in Marketing and Communication is for students who want to work with data, using analytics, predictive consumer analysis, and AI tools to sharpen strategy. Three electives let you go deeper in whichever area interests you most.
Senior year, you put it all together in a capstone where you build a complete integrated marketing communication campaign from the ground up: market research, audience analysis, messaging across platforms, and analytics that show whether it worked. It's the same process you'll follow on the job, and you'll graduate with a portfolio to prove it. Graduates go on to careers in marketing, advertising, public relations, social media management, brand strategy, content creation, and marketing analytics.
Academics
Curriculum & Courses
The B.S. in Integrated Marketing Communication is 132 credits: a modified liberal arts core, the same AACSB-accredited business core every O'Malley student completes, 45 credits of major coursework drawn from both departments, and a nine-credit track. The major courses below are where the two schools meet. You'll also choose one digital media course, three electives, three courses in your track, and a capstone.
The courses listed here are a select number of courses offered for this program. To view the complete curriculum, please visit our academic catalog or contact an admissions counselor for more information.
- AI Essentials for Business Applications
- Consumer Behavior
- Digital Marketing Communications
- Digital Media Writing for Marketing Communications
- Ethics in Communication and Media
- International Marketing
- Introduction to Communication and Media
- Introduction to Integrated Marketing Communications
- Marketing Management
- Marketing Research
- Digital Print Design
- News Production for Social Media
- Digital Audio Recording and Editing
- Digital Video Art: Editing and Production
- Artificial Intelligence and Machine Learning
- Data Mining for Business Applications
Capstone Course
The major ends with a capstone, completed through the senior seminar, a marketing capstone course, or a supervised internship. Whichever you choose, you'll build a complete integrated marketing communication campaign: market research and audience analysis, multimedia messaging across platforms, and analytics to evaluate how the campaign performed.
Why Study in New York City
The advertising industry got its nickname from a New York City street, and it still runs from here. Omnicom, one of the world's largest advertising and marketing holding companies, is headquartered in Manhattan, alongside the media companies whose platforms carry the campaigns, from NBCUniversal and The New York Times to Condé Nast and Hearst, and the New York offices of Google, Meta, and Spotify. The brands are here too: American Express, Estée Lauder, and Verizon in the city, PepsiCo just up the road in Westchester. For students in the major, that means the agencies, media companies, and brands you study in class are a subway ride from campus, and so are the internships, client projects, and first jobs that come with them.
Learn From Faculty in Both Schools
Integrated Marketing Communication students learn from two faculties: the Department of Marketing and Management in the O'Malley School of Business and the Department of Communication, Sound and Media Arts in the Kakos School of Arts and Sciences. The marketing faculty teach research, consumer behavior, and strategy the way the AACSB business core demands, and the communication faculty bring professional experience in public relations, advertising, digital storytelling, and media production. Both teach in small classes, mentor students through client projects and internships, and see senior campaigns through from first brief to final presentation.
Meet the Management and Marketing Faculty Meet the Communication, Sound and Media Arts Faculty
Career Outcomes
Potential Careers
Graduates are prepared for careers across marketing, advertising, public relations, and digital media, at agencies, brands, media companies, nonprofits, and organizations of every kind, as well as graduate study in marketing, communication, and analytics.
- Advertising Account Executive
- Brand Manager
- Content Creator
- Content Strategist
- Copywriter
- Digital Marketing Specialist
- Marketing Analyst
- Marketing Manager
- Media Planner
- Multimedia Producer
- Public Relations Specialist
- Social Media Manager
About
One Major, Two Schools
The Integrated Marketing Communication major was developed jointly by faculty in management and marketing and in communication, sound and media arts, a collaboration between the O'Malley School of Business and the Kakos School of Arts and Sciences. The AACSB-accredited O'Malley School of Business anchors the business core, marketing strategy, and analytics coursework, and the Kakos School of Arts and Sciences brings communication theory, digital storytelling, and hands-on media production in the George I. Alden Trust Creative Media Hub. Grounded in the Lasallian Catholic mission and located near the heart of New York City, the two schools offer one degree that teaches the field the way it is practiced.
Program Costs & Financial Aid
Manhattan University is committed to making a high-quality, career-focused education accessible and affordable. Through a combination of competitive tuition, robust financial aid, and our Jasper Guarantee, students and families can plan their education with confidence. The Jasper Guarantee locks your tuition rate for all four years—ensuring financial stability and eliminating unexpected increases as you work toward your degree.
More than 90% of Manhattan University students receive some form of financial assistance, including merit scholarships, grants, and need-based aid, significantly reducing the overall cost of attendance.
- Tuition & Fees: View current undergraduate rates
- Financial Aid: 90%+ of students receive aid
- Scholarships: Multiple merit- and need-based opportunities
- Jasper Guarantee: Your tuition rate is locked for all four years
A Manhattan University education is an investment in your future, and we are dedicated to helping you access the resources that make it possible.
A Smarter Investment in Your Future
Jasper Guarantee
At Manhattan University, every undergraduate student is protected by the Jasper Guarantee, which locks your tuition rate for all four years—ensuring clarity, stability, and peace of mind as you plan your education. This promise reflects our commitment to affordability and to supporting students and families throughout their academic journey.
Admissions Information for Manhattan University
Start Your Journey in Integrated Marketing Communication
Applying to Manhattan University is designed to be clear and accessible. Review the requirements below to take the next step toward your degree.
Requirements:
- Application & transcript
- SAT/ACT optional
- Personal statement
- Letter(s) of recommendation
Deadlines:
- Early Action: November 15
- Regular Decision: February 1
Admission and Application Process
International Students:
Support available for visas, documentation, and English-language assessments.
Prepare for the Real World
At Manhattan University, your education is built around who you are and where you want to go. Whether you’re ready to apply or just starting to explore, take the next step when you’re ready — we’re here to help.
