Cost: $549.00 | Total PDUs/Contact Hours: 10.5 | Strategic & Business Management PDUs: 4.75 | Technical PM PDUs: 5.75 | CEUs: 3 (Contact Hours: 28) | HRCI credits: 16 (Specified - Strategic Business) | For American Council on Education (ACE) credits the cost is $648 (register here for ACE credits)
Access Time: 365 days
Certificate Description
This certificate in digital marketing is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant.
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. Course in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
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Digital Marketing Strategy
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Content Marketing
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Social Media Marketing
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Marketing Automation
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Web Analytics
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Search Engine Optimization (SEO)
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Paid Search/Pay Per Click Advertising (PPC)
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Mobile Marketing
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Conversion Rate Optimization
The Digital Marketing Certificate can help both current marketing professionals, and those wishing new career in digital marketing, with the necessary knowledge and skills.
We recommend beginning with Digital Marketing Strategy first and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion.