Digital Marketing and Analytics M.S.
Step into the future of marketing where creative strategy meets data-driven insight.
This STEM-designated M.S. in Digital Marketing and Analytics prepares graduates to lead in a world where marketing and technology converge, building the analytical, strategic, and creative skills needed to design evidence-based campaigns and harness AI across digital platforms.
This program is part of Management & Marketing
Signature Learning Experiences
Why Study Digital Marketing and Analytics at Manhattan University?
At Manhattan University, M.S. in Digital Marketing and Analytics students gain the analytical fluency, strategic insight, and individualized mentorship needed to lead in a digital economy where marketing and technology converge. Our STEM-designated program blends marketing theory with consumer behavior analysis, advanced analytics, and emerging AI technologies, taught by faculty who bring real-world expertise in digital marketing, consumer research, and data analytics to every course.
Academics
Curriculum & Courses
Explore courses that build practical skills in data analysis, predictive modeling, data visualization, and decision-making using the tools and technologies used in modern business analytics.
The 30-credit curriculum builds a graduate-level foundation in statistical reasoning, programming, and advanced analytical model.
- Advanced Consumer Behavior for Managers
- Advanced Marketing Analytics
- AI and Digital Media Marketing
- Consumer Behavior Analysis
Why Study in New York City
New York City is one of the world’s most dynamic hubs for data-driven industries, offering unmatched access to companies that rely on analytics to drive strategy, innovation, and performance. From finance and healthcare to technology, advertising, and media, students are surrounded by organizations that demand strong analytical and problem-solving skills. At Manhattan University, students apply industry-relevant coding languages and machine learning techniques through internships, projects, and partnerships with NYC employers. This real-world experience strengthens their technical confidence and helps them build the professional network and practical skill set needed to excel in one of the nation’s most competitive analytics markets.
A Flexible Format Built for Working Professionals
The Low-Residency Experience
Manhattan University's Low-Residency format pairs online flexibility with the structure, network, and boutique feel of a campus-based graduate experience. Designed for mid-career professionals, executives, and industry leaders who cannot pause their careers, the format blends accelerated online coursework with in-person residency weekends in New York City that bring cohorts together for hands-on learning, faculty access, and industry keynotes.
At the O'Malley School of Business, we are committed to preparing students to lead in industries shaped by data and technology. Our M.S. in Digital Marketing and Analytics gives students the analytical depth, creative thinking, and strategic insight needed to design campaigns that resonate and decisions that drive results.
Hany Guirguis, Ph.D.
Dean, O'Malley School of Business
Career Outcomes
Potential Careers
Graduates are prepared to lead in roles that bridge marketing strategy and analytics, applying creative and quantitative skills to design, measure, and refine campaigns across consumer brands, agencies, technology platforms, and data-driven industries.
- AI Marketing Consultant
- Brand Insights Specialist
- Brand Manager
- Content Strategist
- Digital Marketing Specialist
- Marketing Manager
- Digital Media Designer
- Media Buyer
- Product Manager
- SEO/SEM Strategist
- Social Media Manager
About
The O’Malley School of Business
The O'Malley School of Business is an AACSB-accredited institution, a distinction held by fewer than 6 percent of business schools worldwide and a signal of rigorous academics, industry-connected faculty, and strong career outcomes. Our graduate programs are built for the next stage of your career, blending advanced coursework with applied projects, executive-style cohorts, and direct connections to NYC employers across finance, technology, marketing, healthcare, and consulting. Through flexible online and Low-Residency formats designed for working professionals, and a focus on ethical, evidence-based leadership, O'Malley graduate students gain the analytical depth, strategic insight, and professional network needed to lead with insight, integrity, and impact in today's competitive business landscape.
Program Costs & Financial Aid
Manhattan University is committed to making a high-quality, career-focused graduate education accessible and affordable. Students pursuing a graduate degree may be eligible for graduate financial aid, including federal loans and Manhattan University graduate scholarships, as well as additional options for working professionals and international students.
More than 90% of Manhattan University students receive some form of financial assistance, including merit scholarships, grants, and need-based aid, significantly reducing the overall cost of attendance.
Tuition & Fees: View current graduate program rates
Financial Aid: Federal and institutional aid available for eligible students
Scholarships: Graduate scholarship opportunities may apply
A Manhattan University education is an investment in your future, and we are dedicated to helping you access the resources that make it possible.
Admissions Information
Continue Your Career with a Digital Marketing and Analytics M.S. from Manhattan University
Applying to Manhattan University is designed to be clear and accessible. Review the requirements and key deadlines below to take the next step toward a future in data-driven business.
Applicants must have a bachelor's degree from an accredited college or institution.
Undergraduate Transcript: Applicants should generally have a cumulative GPA of at least 3.0 (on a 4.0 scale).
Statement of Interest: Clearly describe your individual goals and objectives for pursuing your M.S. degree at Manhattan University.
Resume: The resume should include examples of academic, co-curricular, and extracurricular achievements that can be used to assess personal qualities and the ability to complete the program.
Recommendations: Applicants must submit at least one letter of recommendation attesting to the applicant's intellectual ability, leadership potential, and ability to complete the program.
No GMAT/GRE Required: The O'Malley School of Business does not require standardized test scores for admission. Applicants with a GPA below 3.0 may strengthen their applications by submitting GMAT/GRE scores.
Prepare for the Real World
At Manhattan University, your education is built around who you are and where you want to go. Whether you’re ready to apply or just starting to explore, take the next step when you’re ready — we’re here to help.
