MJ Kim
Associate Professor
Management & Marketing
Contact Information
Office Location
DLS 520
Contact Information
Office Location
Peer-Reviewed Journal Articles
* denotes the corresponding author.
Kim, M.*, Kim, Y., & Lim, J. H. (forthcoming). Exploring power distance belief in logo evaluation: A case of luxury fashion brands’ name-only logos. Journal of Global Marketing. https://doi.org/10.1080/08911762.2026.2614021
Kim, M., Park, Y., Choi, W. J.* (2025) Construal-level change during a day: how time of day influences individuals’ construal levels. European Journal of Marketing, 59(9), 2272-2295. https://doi.org/10.1108/EJM-02-2023-0104
Ammar, S., Kim, M. J., Masoumi, A. H., & Tomoiaga, A. S.* (2023) Business Analytics Competition (BAC@MC): A learning experience. Decision Sciences Journal of Innovative Education, 21(2), 52-67. https://doi.org/10.1111/dsji.12281
Kim, M. J.* (2022). Two sides of the same coin: The simultaneous effects of spending and saving needs on budget estimation. Journal of Financial Services Marketing, 27(4), 360-371. https://doi.org/10.1057/s41264-021-00132-x
Kim, M. J.*, Huang, Y., & Chen, H. A. (2022). A penny saved is a penny earned: How money-view and self-view jointly influence consumer financial behaviour. International Journal of Consumer Studies, 46(2), 449-458. https://doi.org/10.1111/ijcs.12692
Kim, M. J. & Lim, J. H.* (2019). A comprehensive review on logo literature: research topics, findings, and future directions. Journal of Marketing Management, 35:13-14, 1291-1365. https://doi.org/10.1080/0267257X.2019.1604563
Nenkov, G. Y.*, Haws, K. L., & Kim, M. J. (2014). Fluency in future focus optimizing outcome elaboration strategies for effective self-control. Social Psychological and Personality Science, 769-776. https://doi.org/10.1177/1948550614530005
Peer-Reviewed Proceedings/Presentations (*presenter)
Xie, C., Choi, W. J.*, & Kim, M. J.* "Individuals’ Donation Willingness Throughout a Day: The Effect of Time of Day on Donation,” Association for Consumer Research, Paris, France. September 2024.
Kim, M. J.*, Kim, Y., & Lim, J. H. "Show Us Your Name: The Effect of Power Distance Beliefs on Evaluations of Wordmark Logos," Association for Consumer Research, Seattle, WA. October 2023.
Kim, M. J.*, "Intend to Save and (Not) Committed: The Effect of the Goal Elaboration on Saving Behavior and Commitment," Academic Research Colloquium for Financial Planning and Related Disciplines, Arlington, VA, February 2020.
Kim, M. J.*, "Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions," Association for Consumer Research, Dallas, TX, October 2018.
Choi, W*., Kim, M. J., Kwon, H., & Kang, J., "The Effect of Identity Abstractness on Information Processing Styles," Association for Consumer Research, Dallas, TX, October 2018.
Kim, M. J.*, “Gift Cards vs. Cash: The Effect of Money Perception on Asymmetric Preferences for Gift Cards between Gift Givers and Receivers,” Association for Consumer Research, San Diego, CA, October 2017.
Kim, M. J.*, Chen, H. A., & Huang, Y. "Two Different Paths, One Destination: How Money-Views and Self-Views Jointly Influence Saving Behavior," Association for Consumer Research, New Orleans, LA, October 2015.
Kim, M. J.* & Chen, H. A., "All Things Considered: When the Budgeting Process Promotes Consumers’ Savings," Association for Consumer Research, Vancouver, BC, Canada, October 2012.
Kim, M. J.* & Chen, H. A., “When the Budgeting Process Increases Consumer Saving Behavior,” Boulder Summer Conference on Consumer Financial Decision Making, Boulder, CO, May 2012.
Nenkov*, G., Haws, K. L., & Kim, M. J., "How Best to Think About the Future: Which Outcome Elaboration Strategies Help Control Desire?" Association for Consumer Research, St. Louis, MO, October 2011.