Lauren Trabold, PHD

Lauren Trabold, PHD

Asst Prof/Mngmt/Mktg

Department : Management / Marketing

Email : lauren.trabold@manhattan.edu

Phone : 718-862-7455

Office : DLS 519

Education

PHD, CUNY Baruch College
MBA, Dowling College
BS, Boston College

Publications & Professional Activities

Trabold, Lauren, Paul N. Bloom, and Lauren Block (in press) “Improving the communications strategies of health-focused social entrepreneurial organisations: guidance from the literature” International Journal of Entrepreneurial Venturing.

Gould, Stephen, Rania W. Semaan, and Lauren Trabold (in press) ”How I think you are investing”: Gendered, social metacognitive influences on consumers’ investing perspectives,” Social Influence, http://dx.doi.org/10.1080/15534510.2012.724572.

Trabold, Lauren, Paul N. Bloom, and Lauren Block, “Communications Strategies for Scaling Health-Focused Social Entrepreneurial Organizations,” in Paul N. Bloom and Edward Skloot, eds., Scaling Social Impact: New Thinking, New York: Palgrave Macmillan, 2010, in press.

Trabold, Lauren M., Gregory R. Heim, Joy M. Field (2006), “Comparing e-service performance across industry sectors: Drivers of overall satisfaction in online retailing,” International Journal of Retail & Distribution Management, 34:4/5, 240-257.

 

Courses Taught/Teaching

MKTG 201  ESSENTIALS OF MARKETING

MKTG 403  MARKETING MANAGEMENT