---
title: "New M. S. in Digital Marketing and Analytics Prepares Students for AI-Driven Marketing Careers"
url: "/news/archive/2026/01/digital-marketing-analytics-ms-announcement"
type: article
date: 2026-01-08
updated: 2026-04-13
---

# New M. S. in Digital Marketing and Analytics Prepares Students for AI-Driven Marketing Careers

# New M. S. in Digital Marketing and Analytics Prepares Students for AI-Driven Marketing Careers

Manhattan University has launched a STEM-designated M.S. in Digital Marketing and Analytics, preparing graduates for data-driven marketing careers.

 

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      ![Image of digital marketing students in a classroom](/sites/default/files/styles/4_3_327w/public/media/2026-01/din-mark-576.jpg?h=0b8b7d76&itok=ukLfauj1) 

 

The program responds to one of the fastest-evolving fields in business — where digital platforms, AI-driven tools, and real-time data now shape how organizations reach and engage consumers. Students will gain a strong foundation in marketing theory while developing applied expertise in analytics, consumer behavior, campaign optimization, content strategy, and AI-powered marketing technologies.

Manhattan University’s **Low-Residency Executive Education** programs blend flexible online courses with limited, curated NYC residency weekends, offering working professionals an accelerated path to advanced degrees enriched by industry access, faculty engagement, and high-impact networking.

Key coursework includes Advanced Consumer Behavior for Managers, Marketing Analytics, and AI in Digital Media Marketing, enabling students to interpret complex datasets and design measurable, ethical, data-led marketing strategies.

> “Digital marketing today requires fluency in analytics and technology — not just creativity,” says Hany Guirguis, Ph.D., Dean of the O’Malley School of Business. “This program ensures our graduates are prepared to lead in the next era of marketing innovation.”

Graduates will be prepared for dynamic roles across the modern marketing landscape. Career pathways include digital marketing analysts, data insights strategists, SEO/SEM specialists, AI-driven marketing strategists, and social media intelligence analysts.

Emphasizing analytics, digital platforms, and AI-enabled decision-making, the program ensures students are ready to help organizations develop data-driven campaigns and achieve measurable growth

Learn more at: [https://manhattan.edu/academics/graduate-programs/digital-marketing-analytics.php](/academics/graduate-programs/digital-marketing-analytics.php)

 

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