Department : Management / Marketing
Email : email@example.com
Phone : 718-862-7290
Office : DLS 508
Ph.D. in Marketing, Scheller College of Business, Georgia Institute of Technology
Professor Stephen He received his Ph.D. in Marketing from the Scheller College of Business, Georgia Institute of Technology. He currently teaches Essentials of Marketing, Consumer Behavior, and Marketing Research at Manhattan College.
As a marketing professor and researcher, Professor He is interested in how consumers process information and make decisions in digital marketplaces. His research examines the dynamics among word of mouth, social media, and consumer decisions. These works have been published in the Journal of Consumer Psychology, the Journal of Consumer Research, and featured on Science Daily.
The implication of Professor He's research allows marketers to better promote their brands/products/services and improves the quality of consumer decisions. His work has been sponsored by the Marketing Science Institute, the Sloan Foundation funded Research Program on the Economics of Knowledge Contribution and Distribution, and the Society for Consumer Psychology.
One of Professor He's ongoing projects has been exploring better ways to solicit consumer support for startup companies that offer free products. In addition, he is investigating how visual factors influence consumers' processing of online reviews and decision making under map-based interfaces.
Publications & Professional Activities
He, Stephen X. and Samuel D. Bond (2015), “Why is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth,” Journal of Consumer Research, 41 (6), 1509-27. Featured on Science Daily.
He, Stephen X. and Samuel D. Bond (2013), “Word-of-mouth and the Forecasting of Consumption Enjoyment,” Journal of Consumer Psychology, 23 (4), 464-82.
- MKTG 201 Essentials of Marketing
- MKTG 303 Marketing Research
- MKTG 307 Consumer Behavior