Stephen He, PHD

Stephen He, PHD

Assistant Professor

Department : Management / Marketing

Email : stephen.he@manhattan.edu

Phone : 718-862-7290

Office : DLS 508

Education

PHD, Georgia Inst. of Tech.
MBA, Georgia College

Publications & Professional Activities

He, Stephen X. and Samuel D. Bond (2015), “Why is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth,” Journal of Consumer Research, 41 (6), 1509-27. Featured on Science Daily.

He, Stephen X. and Samuel D. Bond (2013), “Word-of-mouth and the Forecasting of Consumption Enjoyment,” Journal of Consumer Psychology, 23 (4), 464-82.

Grants

Marketing Science Institute (MSI) Research Competition “Social Interactions and Social Media Marketing” Award, May 2014, PI with Samuel D. Bond and Wen Wen.

Sloan Foundation funded Research Program on the Economics of Knowledge Contribution and Distribution, “The Role of Motivation in User-generated Reviews,” March 2014, PI with Samuel D. Bond and Wen Wen.

Society of Consumer Psychology Competitive Grant Award, “Word-of-Mouth vs. Number-of-Mouth in the Communications of Preferences,” Draftfcb Institute of Decision Making, March 2011, PI with Samuel D. Bond and Talya Miron-Schatz.

Courses Taught/Teaching

MKTG 201      Essentials of Marketing
MKTG 303      Marketing Research
MKTG 307      Consumer Behavior