Sunaina Shrivastava

Assistant Professor, Management & Marketing

Dr. Shrivastava's overarching research interest lies in the area of Consumer Behavior and Judgment & Decision Making. She primarily investigates how attentional biases influence consumers' attitudes and preferences. Additionally, she works in the areas of grounded cognition and metaphors. In addition to lab experiments, she uses techniques such as eye tracking, response latencies, and facial expression analysis as part of her research methodology. She has previously worked as a Behavioral Scientist with the Ipsos Behavioral Science Center in New York. Dr. Shrivastava is an expert in leveraging and applying Behavioral science/economics frameworks to aptly address business challenges in the realm of consumer behavior. She has worked on numerous client projects across a variety of industries including consumer packaged goods, banking, and, insurance to name a few.

Education

Ph.D. in Business Administration (Marketing), Tippie College of Business, The University of Iowa

MBA, Symbiosis Institute of Business Management, Pune India

B.E. Electronics & Communication, Manipal University, Karnataka India

Courses Taught

  • MKTG 201: Essentials of Marketing
  • MKTG 303: Marketing Research
  • MKTG 403: Marketing Management
  • MKTG 412: International Marketing
  • Publications and Scholarly Activities

    Shrivastava, S., Jain, G., Nayakankuppam, D., Gaeth, G. J., Levin, I. P. (2017). Numerosity and Allocation Behavior: Insights Using the Dictator Game. Judgment and Decision Making, 12(6), 527

    Gaurav Jain, Sunaina Shrivastava, Dhananjay Nayakankuppam & Gary J. Gaeth (2020) (The lack of) fluency and perceptions of decision making, Journal of Marketing Communications, DOI: 10.1080/13527266.2020.1815072