Min Jung Kim

Associate Professor, Management & Marketing


  • Ph.D., Marketing, Texas A&M University
  • M.Sc., Business Administration, Yonsei University, Korea
  • B.Sc., Urban Planning and Engineering, Yonsei University, Korea

Courses Taught

  • MBA 601: Internship
  • MBA 602: Research
  • MBA 637: Marketing Strategy & the Consumer Experience
  • MKTG 303: Marketing Research
  • MKTG 307: Consumer Behavior
  • MKTG 375: Assimilating the Internship Experience in Marketing
  • Research
    • Consumer Financial Decision Making
    • Logo Design/Redesign
    • Cultural Differences
  • Publications and Scholarly Activities

    Peer-Reviewed Journal Articles

    * denotes the corresponding author.

    Ammar, S., Kim, M. J., Masoumi, A. H., Tomoiaga, A. S.* (2023) Business Analytics Competition (BAC@MC): A learning experience. Decision Sciences Journal of Innovative Education, 21 (2), 52-67. https://doi.org/10.1111/dsji.12281

    Kim, M. J.* (2022). Two sides of the same coin: The simultaneous effects of spending and saving needs on budget estimation. Journal of Financial Services Marketing, 27 (4), 360-371. https://doi.org/10.1057/s41264-021-00132-x

    Kim, M. J.*, Huang, Y., & Chen, H. A. (2022). A penny saved is a penny earned: How money-view and self-view jointly influence consumer financial behaviour. International Journal of Consumer Studies, 46 (2), 449-458. https://doi.org/10.1111/ijcs.12692

    Kim, M. J. & Lim, J. H.* (2019). A comprehensive review on logo literature: research topics, findings, and future directions. Journal of Marketing Management, 35:13-14, 1291-1365. https://doi.org/10.1080/0267257X.2019.1604563

    Nenkov, G. Y.*, Haws, K. L., & Kim, M. J. (2014). Fluency in future focus optimizing outcome elaboration strategies for effective self-control. Social Psychological and Personality Science, 769-776. https://doi.org/10.1177/1948550614530005


    Peer-Reviewed Proceedings/Presentations (*presenter)

    Kim, M. J.*, Kim, Y., & Lim, J. H. "Show Us Your Name: The Effect of Power Distance Beliefs on Evaluations of Wordmark Logos," Association for Consumer Research, Seattle, WA. October 2023.

    Kim, M. J.*, "Intend to Save and (Not) Committed: The Effect of the Goal Elaboration on Saving Behavior and Commitment," Academic Research Colloquium for Financial Planning and Related Disciplines, Arlington, VA, February 2020.

    Kim, M. J.*, "Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions," Association for Consumer Research, Dallas, TX, October 2018.

    Choi, W*., Kim, M. J., Kwon, H., & Kang, J., "The Effect of Identity Abstractness on Information Processing Styles," Association for Consumer Research, Dallas, TX, October 2018.

    Kim, M. J.*, “Gift Cards vs. Cash: The Effect of Money Perception on Asymmetric Preferences for Gift Cards between Gift Givers and Receivers,” Association for Consumer Research, San Diego, CA, October 2017.

    Kim, M. J.*, Chen, H. A., & Huang, Y. "Two Different Paths, One Destination: How Money-Views and Self-Views Jointly Influence Saving Behavior," Association for Consumer Research, New Orleans, LA, October 2015.

    Kim, M. J.* & Chen, H. A., "All Things Considered: When the Budgeting Process Promotes Consumers’ Savings," Association for Consumer Research, Vancouver, BC, Canada, October 2012.

    Kim, M. J.* & Chen, H. A., “When the Budgeting Process Increases Consumer Saving Behavior,” Boulder Summer Conference on Consumer Financial Decision Making, Boulder, CO, May 2012.

    Nenkov*, G., Haws, K. L., & Kim, M. J., "How Best to Think About the Future: Which Outcome Elaboration Strategies Help Control Desire?" Association for Consumer Research, St. Louis, MO, October 2011.


  • Honors, Awards, and Grants
    • Manhattan College Summer Research Grant
    • Outstanding Doctoral Student Teaching Award, Mays Business School
    • University of Houston Doctoral Symposium Fellow
    • Association of Consumer Research Doctoral Student Travel Grant
    • Mays Doctoral Fellowship
    • Texas A&M University Regent’s Fellowship
    • Yonsei School of Business Graduate Student Fellowship