Min Jung Kim

Assistant Professor, Management & Marketing


  • Ph. D., Marketing, Texas A&M University
  • M.Sc., Business Administration, Yonsei University, Korea
  • B. Sc., Urban Planning and Engineering, Yonsei University, Korea

Courses Taught

  • MBA 601: Internship
  • MBA 602: Research
  • MKTG 303: Marketing Research
  • MKTG 307: Consumer Behavior
  • MKTG 375: Assimilating the Internship Experience in Marketing
  • Research
    • Consumer Financial Decision Making
    • Logo Design/Redesign for Businesses
  • Publications and Scholarly Activities

    Peer-Reviewed Journals/Proceedings/Presentations

    Min Jung Kim, Yanliu Huang, & Haipeng (Allan) Chen (in press). A penny saved is a penny earned: How money-view and self-view jointly influence consumer financial behaviour. International Journal of Consumer Studieshttps://doi.org/10.1111/ijcs.12692

    Min Jung Kim (2020). Intend to save and (not) committed: The effect of the goal elaboration on saving behavior and commitment. 2020 Academic Research Colloquium for Financial Planning and Related Disciplines.

    Min Jung Kim & Joon Ho Lim (2019). A comprehensive review on logo literature: research topics, findings, and future directions, Journal of Marketing Management, 35:13-14, 1291-1365. https://doi.org/10.1080/0267257X.2019.1604563

    Min Jung Kim (2018). Can(Can’t) control, thus try to save (earn): The joint effect of perceived control and financial deprivation on financial decisions. NA - Advances in Consumer Research, Volume 46, eds.

    Woojin Choi, Min Jung Kim, Hyukjin Kwon, & Jiyun Kang (2018). The effect of identity abstractness on information processing styles. NA - Advances in Consumer Research, Volume 46, eds.

    Min Jung Kim (2017). Gift cards vs. cash: The effect of money perception on asymmetric preferences for gift cards between gift givers and receivers. NA - Advances in Consumer Research, Volume 45, eds.

    Nenkov, Gergana Y., Kelly L. Haws, & Min Jung Kim (2014). Fluency in future focus optimizing outcome elaboration strategies for effective self-control. Social Psychological and Personality Science, 769 – 76. https://doi.org/10.1177/1948550614530005


  • Professional Experience and Memberships
    • Association for Consumer Research
    • Society for Consumer Psychology
    • Society for Judgment and Decision Making
    • Mu Kappa Tau, National Marketing Honor Society
  • Honors, Awards, and Grants
    • Manhattan College Summer Research Grant, 2017
    • Outstanding Doctoral Student Teaching Award, Mays Business School
    • 31st Annual University of Houston Doctoral Symposium Fellow (Presenter)
    • 30th Annual University of Houston Doctoral Symposium Fellow (Discussant)
    • Association of Consumer Research Travel Grant to the Boulder Summer Conference
    • Mays Doctoral Fellowship
    • Texas A&M University Regent’s Fellowship
    • Yonsei Business School Graduate Student Fellowship