Lauren Trabold

Asst Prof/Mngmt/Mktg, Management & Marketing

Education

  • PHD, CUNY Baruch College
  • MBA, Dowling College
  • BS, Boston College

Courses Taught

  • MKTG 201  ESSENTIALS OF MARKETING
  • MKTG 403  MARKETING MANAGEMENT
  • MBAC 637  MARKETING STRATEGY AND THE CONSUMER EXPERIENCE
  • Publications and Scholarly Activities

    Rodriguez-Torrico, P., Trabold Apadula, L., San Martín Gutiérrez, S. and San José Cabezudo, R. (forthcoming). Have an Omnichannel Seamless Experience! Dimensions and Effect on Consumer Satisfaction. Journal of Marketing Management. doi: 10.1080/0267257X.2020.1801798 

    Trabold Apadula, L. and Martins, C. (2019). When virtue is not an option: Decision making in unhealthy food choices. Nutrition and Health, 25(3), 209-216. https://doi.org/10.1177/0260106019850997

    Trabold Apadula, L. and Predmore, C.E. (2019). The Shift to “Social”: Social and Commercial Entrepreneurship Must Meld to Meet Changing Consumer Preferences. Journal of Management Policy and Practice, 20(1), 10-14. https://doi.org/10.33423/jmpp.v20i1.1324

    Predmore, C.P. and Trabold, L. (March 2016). Manhattan is not New York: The Divergent Import of the Great Recession and Natural Disasters on New York City’s Five Boroughs,” Lessons from the Great Recession: At the Crossroads of Sustainability and Recovery (Advances in Sustainability and Environmental Justice, Book 18), pp. 57-75, Bingley, U.K., Emerald Group Publishing Limited.

    Trabold, Lauren, Paul N. Bloom, and Lauren Block (2014) “Improving the communications strategies of health-focused social entrepreneurial organisations: guidance from the literature” International Journal of Entrepreneurial Venturing. DOI: 10.1504/IJEV.2014.064689

    Gould, Stephen, Rania W. Semaan, and Lauren Trabold (2013) ”How I think you are investing”: Gendered, social metacognitive influences on consumers’ investing perspectives,” Social Influence, http://dx.doi.org/10.1080/15534510.2012.724572.

    Trabold, Lauren, Paul N. Bloom, and Lauren Block, “Communications Strategies for Scaling Health-Focused Social Entrepreneurial Organizations,” in Paul N. Bloom and Edward Skloot, eds., Scaling Social Impact: New Thinking, New York: Palgrave Macmillan, 2010, in press.

    Trabold, Lauren M., Gregory R. Heim, Joy M. Field (2006), “Comparing e-service performance across industry sectors: Drivers of overall satisfaction in online retailing,” International Journal of Retail & Distribution Management, 34:4/5, 240-257.