Dong Hwan Lee

Associate Professor

Management & Marketing

Education

  • PHD, Indiana University Bloomington
  • MBA, Oklahoma State Univ

Courses Taught

  • MKTG 201 Essentials of Marketing
  • MKTG 303 Marketing Research
  • MKTG 403 Marketing Management
  • MBAC 633 Managing and Marketing Service Business
  • BNAD 774 International Marketing
  • BNAD 772 Consumer Behaviior
  • BNAD 675 Marketing Management
  • Publications and Scholarly Activities
    • Lee, D. H. (forthcoming), “An Alternative Explanation of Consumer Product Returns from the Post-Purchase Dissonance and Ecological Marketing Perspectives,” Psychology and Marketing.
    • Lee, D. H. (2014), “The Impact of Inference Generation on Belief Formation,” Journal of Business Research, 67 (10), 2064-2071.  Published online in Elsevier ScienceDirect DOI: 0.1016/j.jbusres.2014.04.014
    • Son, C. H. and Lee, D. H. (2014), “The Effects of Alcohol Consumption Behavior on Heart Diseases: An Empirical Study with the Behavioral Risk Factor Surveillance System Data,” The Empirical Economics Letters, 13 (7), 723-730.
    • Lee, D. H. (2012), “Effects of Inference with Advertisements on the Strength, Confidence, and Congruence of Beliefs,” Proceedings of 2012 Global Marketing Conference in Seoul, S. Lee, ed., 846-851. 
    • Lee, D. H. (2008), "Another Look at Post Purchase Dissonance: A Review and Re-conceptualization," Proceedings of 2008 Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, S. Goodwin, ed., 196-202.
    • Lee, D. H. and Park, C. W. (2007), “Conceptualization and Measurement of the Multi-dimensionality of Integrated Marketing Communications Construct,” Journal of Advertising Research, Volume 47 (3), 222-236.
    • Lee, D. H. (2003), "Consumer Experiences, Opinions, Attitudes, Satisfaction, Dissatisfaction, and Complaining Behavior with Vending Machines," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16, 178-197.
    • Lee, D. H. and Schaninger, C. M. (2003), “Attitudinal and Consumption Differences Among Traditional and Nontraditional Childless Households,” Journal of Consumer Behaviour, 2 (3), 248-268.
    • Schaninger, C. M. and Lee, D. H. (2002), “A New Full Nest Classification Approach,” Psychology and Marketing, 19 (1), 25-58.  Published online NOV 16 2001: DOI: 10.1002/mar.1001
    • Czander, W. M. and Lee, D. H. (2001), “Employment Commitment: A Psycho-Social Perspective of Asian and American Culture and Businesses,” in Maximizing Human Intelligence Development in Asian Business: The Sixth Generation Project, J. B. Kidd, X. Li, and F. Richter, eds, London & New York: Palgrave, 57-78.
    • Lee, D. H. (1998), "The Moderating Effect of Salesperson Reward Orientation on the Relative Effectiveness of Alternative Compensation Plans," Journal of Business Research, 43 (2), 65-77.
    • Lee, D. H. and Olshavsky, R. W. (1997), "Consumers' Use of Alternative Information Sources in Consumer Inference Generation: A Replication Study," Journal of Business Research, 39 (3), 257-269.
    • Lee, D. H. and Schaninger, C. M. (1996), "Country of Production/Assembly as A New Country Image Construct: A Conceptual Application to Global Transplant Decisions," Advances in International Marketing, S. T. Cavusgil and C. Taylor, eds., Vol 7, 233-25
    • Schaninger, C. M. and Lee, D. H. (1996), "The Life Cycle Revisited: An Empirical Test of a New Modernized Household Life Cycle Model," Advances in Consumer Research, K. Corfman and J. Lynch, Jr., eds., Vol. 23, 81.
    • Lee, D. H. and Park, C. W. (1995), "A Conceptual Model of Global Production Location Decision: A Consumer-Oriented Approach," Marketing Theory and Practice: Toward the 21st Century, S. Tamer Cavusgil and J. W. Lim, eds., 338-354.
    • Lee, D. H. and Olshavsky, R. W. (1995), "Conditions and Consequences of Spontaneous Inference Generation: A Concurrent Protocol Approach," Organizational Behavior and Human Decision Processes, 61 (2), 177-189.
    • Lee, D. H. and Leelakulthanit, O. (1994), "Predicting Consumer Complaint Behaviors with Food Service: An Empirical Test of Two Alternative Models," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 7, 191-197.
    • Lee, D. H. and Olshavsky, R. W. (1994), "Toward A Predictable Model of the Consumer Inference Process: The Role of Expertise," Psychology and Marketing, 11 (2), 109-127. 
    • Olshavsky, R. W. and Lee, D. H. (1993), "Self-Gift: A Metacognition Perspective," Advances in Consumer Research, L. McAlister and M. Rothschild, eds., Vol. 19, 547-552.
    • Lee, D. H. and Olshavsky, R. W. (1992), "Adapting to What?: A Contingency Approach in Sales Interactions based on a Comprehensive Model of Consumer Choice," Enhancing Knowledge Development in Marketing, Proceedings of American Marketing Association 1992 Summer Conference, R. P. Leone and V. Kumar, eds., 224-232.
    • Lee, D. H. (1990), "Symbolic Interactionism: Some Implications for Consumer Self-Concept and Product Symbolism Research," Advances in Consumer Research, M. E. Goldberg, G. Gorn, and R. Pollay, eds., Vol. 17, 386-393.
    • Lee, D. H. and Thorelli, H. B. (1989), "A Study on the Consumer Satisfaction/Dissatisfaction with the Bus System in the People's Republic of China," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 2, 79-86.

    Other Intellectual Contributions:

    • “Shrinking Package Volume in Times of Economic Downturn: How Does It Affect Consumers’ Choice Judgment?” presented at the at the 2013 Pricing & Retailing Conference in Wellesley, MA, August 2013
    • “Effects of Inference with Advertisements on the Strength, Confidence, and Congruence of Beliefs,” presented at the 2012 Global Marketing Conference in Seoul, Korea, July 2012
    • "Another Look at Post Purchase Dissonance: A Review and Re-conceptualization," presented at the Consumer Satisfaction Conference in Las Vegas, Nevada, June 2008
    • "Consumer Satisfaction/Dissatisfaction and Complaining Behavior with Food and Beverage Vending Machines," presented at the Consumer Satisfaction Conference in Provo, Utah, June 2003
    • "A Conceptual Model of Global Production Location Decision: A Consumer-Oriented Approach," presented (with C.W. Park) at the Joint Conference of American Marketing Association and Korean Marketing Association, in Seoul, Korea, 1995
    • Discussant at the Association for Consumer Research Conference in Boston, MA, October, 1994
    • "Predicting Consumer Complaint Behaviors with Food Service: An Empirical Test of Two Alternative Models," presented at the Consumer Satisfaction Conference in Knoxville, Tennessee, June 1993
    • "Self-Gift: A Metacognition Perspective," presented (with R. Olshavsky) at the 20th Association for Consumer Research Conference, in British Columbia, Vancouver, Canada, October, 1992
    • "Adapting to What?: A Contingency Approach in Sales Interactions based on a Comprehensive Model of Consumer Choice," presented (with R. Olshavsky) at the American Marketing Association Summer Educators' Conference, in Chicago, August, 1992
    • Session Chair at the Consumer Satisfaction Conference in Snowbird, UT, June, 1991
    • "Consumer Inferencing Behavior in Processing Product Information: The Roles of Product Class Knowledge and Information Processing Goal," presented in the Doctoral Dissertation Awards Session of the American Marketing Association Summer Educators' Conference in Washington D.C., August, 1990
    • "Symbolic Interactionism: Some Implications for Consumer Self-Concept and Product Symbolism Research," presented at the 17th Association for Consumer Research Conference in New Orleans, Louisiana, October, 1989
    • "A Study on the Consumer Satisfaction/Dissatisfaction with the Bus System in the People's Republic of China," presented at the Consumer Satisfaction Conference in Hague, Netherlands, June, 1989
    • Reviewer for the American Marketing Association Summer Educators' Conferences
    • Reviewer for the Association for Consumer Research Conferences
  • Professional Experience and Memberships

    Memberships

    • Editorial Review Board, Journal of Business Research
    • Guest Coeditor, Special Issue of International Journal of Information Systems and Management, 2012 
    • Editorial Review Board, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior (1997–2008)
    • American Marketing Association
    • Academy of Marketing Science
    • Association for Consumer Research
  • Honors, Awards, and Grants

    Honors & Awards

    • Who's Who in America
    • Who's Who in the World
    • Who's Who in American Education
    • Who's Who in Finance and Business
    • Profiles in Business Management: An International Directory, Harvard Business Publishing,1995-1997
    • Gabriel Hauge Faculty Fellow, Manhattan College, 1999-2000
    • Doctoral Dissertation Award, American Marketing Association, 1990 
    • Inducted into Beta Gamma Sigma, 1989

    Grants

    • Summer Research Grants (1999, 2002, 2008, 2012), Manhattan College
    • Faculty Research Awards (1996, 1995, 1993, 1991), State University of New York-Albany
    • Dresher Award (1994-1995), United University Professions/State University of New York
    • Faculty Development Award (1993), State University of New York-Albany
    • New Faculty Development Award (1991), United University Professionals/State University of New York
    • Doctoral Dissertation Grant (1988), Indiana University
    • Doctoral Student Summer Research Grant (1986), Indiana University