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Esports and Gamers: The Business and Industry

This 7-week certificate program is designed to explore vital areas of the esports and gamers industry, while helping one grow and develop a role in the virtual industry.

This program prepares students for a basic understanding of working in the business of esports management. Students will be exposed to industry executives as well as branding executives engaged in esports as event managers, esports administrators, and esports marketers. 

Who is this program designed for?

  •      Learners looking to strengthen their esports artistry
  •      Those curious about the esports and gamers industry and how it operates
  •      Individuals wanting to work in the virtual industry
  •      Students wanting to improve their esports and gamers skills
Benefits
  •      Grasp how esports and gamers operate on a more in-depth level
  •      Broaden knowledge and methods to apply to in the esports industry
  •      Develop Business competences
Modules
In order to receive your Certificate, students must complete the following modules

  1. Business Competences -  This module provides a full overview of esports, Video gamers, developers and examines the full range of leagues and organizations
  2. Event Management, Operations & Fan Engagement – The model discusses esports Management. Students will learn how to plan and execute small and large scale events utilizing the latest in streaming technology, develop business plans to develop teams, create online communities, and promote events through digital technology. Students will also explore the culture of esports, its audience and fan base, and dominant games genres that make up the industry.
  3. Marketing and Promotions – From digital, social media, streaming and event traditional channels, students explore a variety of marketing and promotional strategies.
  4. Sponsorship, Activation and Brand Building - esports sponsorship strategy & activation is analyzed, evaluated and contrasted to mainstream sports. For brands looking to reach esports professionals, competitors, fans and viewers, insight and experience will be explored. Students will learn how to evaluate monetary assets, create value benefits, develop sponsor packages, network and sell to prospective brands. Students will also learn effective activation strategies and techniques. 
  5. Leadership Principles and Management – The module covers the critical characteristics that make for great leaders. Students will discuss ten management principles that great leaders adopt and make their own. 
  6. Content Creation/Video Production - Content marketing is the foundation for executing an effective marketing strategy. Students will learn how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows a business. Students will gain understanding of the context of content, have a clear and employable strategy for content marketing, understand how to come up with a comprehensive content program. Students will gain an understanding of the ins and outs of video conception and production, learn clear approaches to developing video and understand how to generate a story that works for viewers and the brand.
  7. Esports and gamers media and career opportunities: Broadcasting/Streaming (Twitch) - When it comes to game broadcasting, there’s Twitch, and then there’s everything else. Twitch allows gamers to broadcast gameplay live, embed the stream on web sites or blogs, share it to social networks. Twitch comes with a built in chat room for viewers.

Dates
Wednesday nights 6:00-8:30 pm, January 15 – February 26, 2020
Tuition
$1,500   

For information, group rates, and registration, email ezavala01@manhattan.edu Register