--- title: "Marketing B.S. / Minor" url: "/academics/programs/marketing" type: program date: 2026-05-04 updated: 2026-05-19 --- # Marketing B.S. / Minor # Marketing B.S. / Minor **Build the brands, campaigns, and customer experiences that shape culture.** Develop the creative instincts, analytical fluency, and digital expertise that today’s top brands and agencies are looking for, supported by expert faculty, real-world projects, and direct access to the marketing capital of the world. [ Request Information ](/admissions/undergraduate/request-information) [ Visit Manhattan ](/admissions/visit) [ Apply ](/admissions/apply) Credit Hours120 Time to Complete4 Years Image ![People in group looking at computers and spreadsheets](/sites/default/files/styles/4_3_327w/public/media/2026-05/marketing-3200x2133.jpg?h=fcf25457&itok=L_qJyLEj) This program is part of [Management & Marketing](/academics/business/departments/management-or-marketing) The Manhattan University Difference ## What Sets Us Apart The Marketing major at Manhattan University prepares students to lead in one of the most dynamic fields in business. Students develop expertise across **branding, consumer behavior, digital advertising, marketing analytics, and strategic communications**, supported by personalized faculty mentorship, real-world projects, and an extensive NYC alumni network in the industries that drive global culture. Real-World Client Projects Students design online stores on Shopify, build full e-commerce brand identities, and develop live advertising campaigns on Facebook, Instagram, and Google Ads. NYC Alumni Network Connect with O’Malley alumni at top brands and agencies including Nestlé, NBC, NFL, Verizon, MTV, Versace, J. Walter Thompson, and FCB Advertising. Faculty Research Fellowships Collaborate with faculty on applied marketing research through the Thieke Research Fellowship and the Jasper Summer Research Program. Innovation Contest Pitch original business and marketing concepts to a panel of faculty, alumni, and industry professionals at Manhattan University’s annual Innovation Contest. Global Marketing Perspective Study international markets firsthand through opportunities like a faculty-led trip to India, examining emerging-market consumer behavior and global brand strategy. AACSB Accredited Excellence Earn your degree from a business school accredited by AACSB International, a distinction held by fewer than 6% of business schools worldwide. Image ![Group of Manhattan University students sitting in a circle](/sites/default/files/styles/original_aspect_ratio_400/public/media/2026-05/marketing-2496x1600.jpg?itok=cT3qDwES) A Program Hallmark ## Why Study Marketing at Manhattan University? At Manhattan University, Marketing students gain the creative, analytical, and digital skills needed to thrive across advertising, branding, social media, market research, and consumer insights. Our program blends contemporary coursework with hands-on projects and a powerful NYC alumni network, preparing students to launch careers with the brands, agencies, and media companies shaping the future of marketing. Image ![Group of Manhattan University students sitting in a circle](/sites/default/files/styles/4_3_327w/public/media/2026-05/marketing-2496x1600.jpg?h=7b645862&itok=cd4BI_LH) Image ![The New York City Skyline, with the Freedom Tower rising above other buildings in lower Manhattan.](/sites/default/files/styles/4_3_327w/public/media/2026-01/4k-new-york-city-skyline-5l5t6upo5g9w4yzi.jpg?h=eca34813&itok=7SL3ViGk) ## Why Study in New York City New York City is the marketing capital of the world. The headquarters of every major fashion, finance, art, media, and retail brand call NYC home, and Manhattan University sits just 40 minutes from midtown. From advertising agencies on Madison Avenue to social media teams at global retailers, students are immersed in the industries that shape modern marketing. At Manhattan University, students apply classroom learning through internships, networking events, and real-world projects with NYC employers, building the professional connections and portfolio that set marketing graduates apart in one of the most competitive talent markets in the world. Image ![The New York City Skyline, with the Freedom Tower rising above other buildings in lower Manhattan.](/sites/default/files/styles/4_3_327w/public/media/2026-01/4k-new-york-city-skyline-5l5t6upo5g9w4yzi.jpg?h=eca34813&itok=7SL3ViGk) ## Marketing: Turn Insight Into Influence At Manhattan University, Marketing students gain the creative thinking, analytical skills, and digital fluency needed to thrive in a fast-evolving industry. Our program blends real-world projects with rigorous research, preparing students to lead with insight, creativity, and impact. Brand Strategy and Storytelling Develop the strategic thinking and creative instincts to build brands that connect with audiences and drive long-term customer loyalty. Digital and Social Media Marketing Plan and execute campaigns across Facebook, Instagram, TikTok, Google Ads, and emerging platforms, shaping how brands reach today’s consumers. Consumer Insights and Behavior Apply consumer psychology and behavioral research to understand audiences, anticipate needs, and design experiences that resonate. Marketing Analytics Use research methods and data analytics to measure campaign performance, segment audiences, and inform smarter strategic decisions. E-Commerce and Retail Strategy Build hands-on experience designing online stores on platforms like Shopify, including brand identity, user experience, and SEO strategy. Global and Cultural Fluency Examine how brands compete across borders, cultures, and emerging markets, preparing for careers in an increasingly global marketplace. ![Hany Guirguis, Ph.D., Dean of O'Malley School of Business for Manhattan University](/sites/default/files/styles/square_400/public/media/2026-03/hany-2025-2000x2000.jpg?h=b044a8f9&itok=XpvrA4Tm) Image ![Graduate student at the Career Fair at Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-02/graduate-admissions-3200x2000-2025-career-fair.jpg?h=1cb48fc4&itok=LuHHvTNs) About ## The O’Malley School of Business The O’Malley School of Business is an **AACSB-accredited** institution, an achievement earned by fewer than 6% of business schools worldwide, recognized for its rigorous academics, industry-connected faculty, and strong career outcomes. Located in New York City, the School offers students unmatched access to internships, networking, and real-world learning experiences. With small class sizes, hands-on coursework, and a focus on ethical, data-driven leadership, O’Malley graduates are exceptionally well-prepared for success in today’s competitive business landscape. [ Explore O'Malley School of Business ](/academics/business) Image ![Graduate student at the Career Fair at Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-02/graduate-admissions-3200x2000-2025-career-fair.jpg?h=1cb48fc4&itok=LuHHvTNs) ## Program Costs & Financial Aid Manhattan University is committed to making a high-quality, career-focused education accessible and affordable. Through a combination of competitive tuition, robust financial aid, and our **Jasper Guarantee**, students and families can plan their education with confidence. The Jasper Guarantee locks your tuition rate for all four years—ensuring financial stability and eliminating unexpected increases as you work toward your degree. More than 90% of Manhattan University students receive some form of financial assistance, including merit scholarships, grants, and need-based aid, significantly reducing the overall cost of attendance. - **Tuition & Fees:** View current undergraduate rates - **Financial Aid:** 90%+ of students receive aid - **Scholarships:** Multiple merit- and need-based opportunities - **Jasper Guarantee:** Your tuition rate is locked for all four years A Manhattan University education is an investment in your future, and we are dedicated to helping you access the resources that make it possible. [Learn More About Costs and Financial Aid](/admissions/financial-aid/) Image ![Manhattan University Admission counselors and students smiling during an open house event](/sites/default/files/styles/4_3_327w/public/media/2026-03/3000x2000-admissions-open-house-2025.jpg?h=1cb48fc4&itok=37la0IHA) A Smarter Investment in Your Future ## Jasper Guarantee At Manhattan University, every undergraduate student is protected by the Jasper Guarantee, which locks your tuition rate for all four years, ensuring clarity, stability, and peace of mind as you plan your education. This promise reflects our commitment to affordability and to supporting students and families throughout their academic journey. [ Learn More About the Jasper Guarantee ](/admissions/undergraduate/jasper-guarantee) Image ![Manhattan University Admission counselors and students smiling during an open house event](/sites/default/files/styles/4_3_327w/public/media/2026-03/3000x2000-admissions-open-house-2025.jpg?h=1cb48fc4&itok=37la0IHA) ## **Admissions Information** **Start Your Journey in Business Analytics** Applying to Manhattan University is designed to be clear and accessible. Review the requirements and key deadlines below to take the next step toward a future in data-driven business. **Requirements:** - Application & transcript - SAT/ACT optional - Personal statement - Letter(s) of recommendation **Deadlines:** - Early Action: November 15 - Regular Decision: February 1 [Admission and Application Process](/admissions/financial-aid/) ### International Students: Support available for visas, documentation, and English-language assessments. [Learn More about International Financial Aid](/admissions/international/financial-aid/) Image ![Aerial photo of Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-03/drone-2025-3200x2400.jpg?h=9b8bd6ff&itok=xYR2ar43) ## Prepare for the Real World At Manhattan University, your education is built around who you are and where you want to go. Whether you’re ready to apply or just starting to explore, take the next step when you’re ready — we’re here to help. [Apply Today](/admissions/apply) [Visit Manhattan University](/admissions/visit) [Request Information](/admissions/undergraduate/request-information) Image ![Aerial photo of Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-03/drone-2025-3200x2400.jpg?h=9b8bd6ff&itok=xYR2ar43)