--- title: "Digital Marketing and Analytics M.S." url: "/academics/programs/digital-marketing-analytics-ms" type: program date: 2026-05-11 updated: 2026-06-18 --- # Digital Marketing and Analytics M.S. **Step into the future of marketing where creative strategy meets data-driven insight.** This STEM-designated M.S. in Digital Marketing and Analytics prepares graduates to lead in a world where marketing and technology converge, building the analytical, strategic, and creative skills needed to design evidence-based campaigns and harness AI across digital platforms. [Request Information](/graduate/admissions/request-information)[Visit](/admissions/visit)[Apply](/admissions/apply) Image ![Illustration of marketing](/sites/default/files/styles/4_3_327w/public/media/2026-05/digital-marketing-3200x1800.jpg?h=f0fb51a5&itok=juITlQ9Y) M.S. 30 1-2 Years What Set's Us Apart why-sets STEM-Designated Program Recognized as a STEM program, qualifying international graduates for the 24-month OPT STEM extension and signaling the program's quantitative rigor. One-Year Online Format Complete the 30-credit degree in one year of full-time study (fall, spring, and summer) or at a flexible part-time pace built around your career. AI and Digital Media Focus Coursework in AI and Digital Media Marketing prepares students to automate content creation, personalize campaigns, and optimize performance across digital platforms. Marketing Analytics Expertise Advanced Marketing Analytics coursework covers predictive modeling and data visualization, the techniques modern marketing teams use to make evidence-based decisions. AACSB-Accredited School The O'Malley School of Business holds AACSB accreditation, an achievement earned by fewer than 6 percent of business schools worldwide. Open to All Backgrounds Designed for graduates from any undergraduate field, the program meets students where they are and builds the technical and managerial skills employers expect. The Manhattan University Difference What Sets Us Apart The M.S. in Digital Marketing and Analytics at Manhattan University prepares marketing professionals to merge creative strategy with quantitative analysis in a rapidly evolving industry. The 30-credit, **STEM-designated** program is built around the marketing analytics, AI, and digital media skills employers expect, taught by faculty with real-world experience in analytics, digital advertising, and brand management. The program is offered by an **AACSB-accredited** business school, a distinction earned by fewer than 6 percent of business schools worldwide. Intro above Cards Basic (no borders) Why Study Digital Marketing & Analytics why-study Signature Learning Experiences Why Study Digital Marketing and Analytics at Manhattan University? At Manhattan University, M.S. in Digital Marketing and Analytics students gain the analytical fluency, strategic insight, and individualized mentorship needed to lead in a digital economy where marketing and technology converge. Our STEM-designated program blends marketing theory with consumer behavior analysis, advanced analytics, and emerging AI technologies, taught by faculty who bring real-world expertise in digital marketing, consumer research, and data analytics to every course. Image ![Entrance to the O'Malley School of Business at Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-02/business-omalley-3200x2000-2025.jpg?h=1cb48fc4&itok=cghbVIlX) original light Eyebrow Academics Heading Curriculum & Courses Explore courses that build practical skills in data analysis, predictive modeling, data visualization, and decision-making using the tools and technologies used in modern business analytics. The 30-credit curriculum builds a graduate-level foundation in statistical reasoning, programming, and advanced analytical model. Hide filter UI Off Why Study in New York City New York City is one of the world’s most dynamic hubs for data-driven industries, offering unmatched access to companies that rely on analytics to drive strategy, innovation, and performance. From finance and healthcare to technology, advertising, and media, students are surrounded by organizations that demand strong analytical and problem-solving skills. At Manhattan University, students apply industry-relevant coding languages and machine learning techniques through internships, projects, and partnerships with NYC employers. This real-world experience strengthens their technical confidence and helps them build the professional network and practical skill set needed to excel in one of the nation’s most competitive analytics markets. Image ![The New York City Skyline, with the Freedom Tower rising above other buildings in lower Manhattan.](/sites/default/files/styles/4_3_327w/public/media/2026-01/4k-new-york-city-skyline-5l5t6upo5g9w4yzi.jpg?h=eca34813&itok=7SL3ViGk) landscape dark Digital Strategy Craft data-informed digital campaigns that integrate creative storytelling with quantitative reasoning, designed for measurable impact across channels. Consumer Insight Apply advanced theories of consumer behavior to identify high-value audiences and design targeted strategies grounded in evidence rather than guesswork. Marketing Analytics Build fluency in predictive modeling, data visualization, and analytics workflows that translate complex datasets into clear marketing decisions. AI-Powered Marketing Use artificial intelligence to automate content creation, personalize customer experiences, and optimize campaign performance at scale. Capstone-Ready Portfolio Complete the capstone experience designing and evaluating real-world digital marketing strategies, graduating with a portfolio that demonstrates strategic and technical depth. Industry-Experienced Faculty Learn from faculty with real-world experience in analytics, digital advertising, and brand management who connect coursework to current professional practice. Digital Marketing & Analytics: Lead With Strategy and Data. At Manhattan University, M.S. in Digital Marketing and Analytics students gain the in-demand creative, analytical, and technical skills needed to lead in a digital economy where marketing and technology converge. Our STEM-designated, AACSB-affiliated program blends marketing strategy with advanced analytics and emerging AI technologies, preparing graduates to design, measure, and refine campaigns that move audiences and drive results. Intro above Cards Cards (border around each item) light A Flexible Format Built for Working Professionals The Low-Residency Experience Manhattan University's Low-Residency format pairs online flexibility with the structure, network, and boutique feel of a campus-based graduate experience. Designed for mid-career professionals, executives, and industry leaders who cannot pause their careers, the format blends accelerated online coursework with in-person residency weekends in New York City that bring cohorts together for hands-on learning, faculty access, and industry keynotes. [Learn More About Low-Residency Experience](/graduate/academics/low-residency) Image ![Graduate student in class at Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-02/graduate-admissions-3200x2000-2025.jpg?h=1cb48fc4&itok=5qKZQGi6) landscape Accelerated Online Sessions 7-week course sessions blend synchronous and asynchronous learning, designed to keep professionals moving through the program without stepping away from work. NYC Residency Weekends Three on-campus weekends per year bring the cohort together for hands-on learning, faculty office hours, networking receptions, and direct exposure to NYC industry partners. Boutique Cohort Model A conference-style format with small cohorts supports meaningful peer connection, faculty mentorship, and a professional network that lasts long after graduation. Industry Keynotes Residency weekends include keynote talks from industry leaders across analytics, finance, technology, and adjacent fields, connecting coursework to current professional practice. Built for Working Professionals The format is engineered for mid-career professionals, executives, entrepreneurs, and industry leaders who need to advance their education without pausing their careers. Direct NYC Connections Low-Residency weekends bring students into direct contact with the business, healthcare, and technology communities that define the New York City marketplace. Intro above Cards Basic (no borders) white 0 At the O'Malley School of Business, we are committed to preparing students to lead in industries shaped by data and technology. Our M.S. in Digital Marketing and Analytics gives students the analytical depth, creative thinking, and strategic insight needed to design campaigns that resonate and decisions that drive results. Image ![Hany Guirguis, Ph.D., Dean of O'Malley School of Business for Manhattan University](/sites/default/files/styles/square_400/public/media/2026-03/hany-2025-2000x2000.jpg?h=29b9274a&itok=XpvrA4Tm) Hany Guirguis, Ph.D. Dean, O'Malley School of Business quote light Careers & Outcomes careers Eyebrow Career Outcomes Heading Potential Careers Graduates are prepared to lead in roles that bridge marketing strategy and analytics, applying creative and quantitative skills to design, measure, and refine campaigns across consumer brands, agencies, technology platforms, and data-driven industries. Hide filter UI Off About The O’Malley School of Business The O'Malley School of Business is an **AACSB-accredited institution**, a distinction held by fewer than 6 percent of business schools worldwide and a signal of rigorous academics, industry-connected faculty, and strong career outcomes. Our graduate programs are built for the next stage of your career, blending advanced coursework with applied projects, executive-style cohorts, and direct connections to NYC employers across finance, technology, marketing, healthcare, and consulting. Through flexible online and Low-Residency formats designed for working professionals, and a focus on ethical, evidence-based leadership, O'Malley graduate students gain the analytical depth, strategic insight, and professional network needed to lead with insight, integrity, and impact in today's competitive business landscape. Image ![Graduate student at the Career Fair at Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-02/graduate-admissions-3200x2000-2025-career-fair.jpg?h=1cb48fc4&itok=LuHHvTNs) landscape dark Program Costs & Financial Aid program-costs ## Program Costs & Financial Aid Manhattan University is committed to making a high-quality, career-focused graduate education accessible and affordable. Students pursuing a graduate degree may be eligible for graduate financial aid, including federal loans and Manhattan University graduate scholarships, as well as additional options for working professionals and international students. More than 90% of Manhattan University students receive some form of financial assistance, including merit scholarships, grants, and need-based aid, significantly reducing the overall cost of attendance. - **Tuition & Fees:** View current graduate program rates - **Financial Aid:** Federal and institutional aid available for eligible students - **Scholarships:** Graduate scholarship opportunities may apply A Manhattan University education is an investment in your future, and we are dedicated to helping you access the resources that make it possible. [Learn More About Costs and Financial Aid](/graduate/admissions/financial-aid/) [View Graduate Scholarships](/graduate/admissions/financial-aid/scholarships) white 1 Admission Information admission-info ## Admissions Information **Continue Your Career with a Digital Marketing and Analytics M.S. from Manhattan University** Applying to Manhattan University is designed to be clear and accessible. Review the requirements and key deadlines below to take the next step toward a future in data-driven business. **Applicants must have a bachelor's degree from an accredited college or institution.** **Undergraduate Transcript:** Applicants should generally have a cumulative GPA of at least 3.0 (on a 4.0 scale). 1. **Statement of Interest:** Clearly describe your individual goals and objectives for pursuing your M.S. degree at Manhattan University. 2. **Resume:** The resume should include examples of academic, co-curricular, and extracurricular achievements that can be used to assess personal qualities and the ability to complete the program. 3. **Recommendations:** Applicants must submit at least one letter of recommendation attesting to the applicant's intellectual ability, leadership potential, and ability to complete the program. 4. **No GMAT/GRE Required:** The O'Malley School of Business does not require standardized test scores for admission. Applicants with a GPA below 3.0 may strengthen their applications by submitting GMAT/GRE scores. [Apply Now To Manhattan University ](/graduate/admissions/apply) white 1 Content Prepare for the Real World At Manhattan University, your education is built around who you are and where you want to go. Whether you’re ready to apply or just starting to explore, take the next step when you’re ready — we’re here to help. [Visit Manhattan University](/admissions/visit) [Apply Today](/admissions/apply) [Request Information](/admissions/request-information) [Explore Virtual Tour](https://www.youvisit.com/tour/62170/) Image ![Aerial photo of Manhattan University](/sites/default/files/styles/4_3_327w/public/media/2026-03/drone-2025-3200x2400.jpg?h=9b8bd6ff&itok=xYR2ar43) landscape dark ## [Masters in Business Administration (MBA)](/academics/programs/mba) Image ![Manhattan University professor teaching business analytics in a classroom](/sites/default/files/styles/large/public/media/2026-03/business-classroom-3200x2000.jpg?itok=HdgpC1PS) Graduate MBA Online Hybrid [School of Business](/taxonomy/term/196) ## [Business Analytics M.S.](/academics/programs/business-analytics-ms) Image ![Illustration showing charts and data with someone on a cellphone](/sites/default/files/styles/large/public/media/2026-05/business-analytics-ms-3200x1800.jpg?itok=KkDvj4YT) Graduate M.S. Online Hybrid [School of Business](/taxonomy/term/196) ## [Financial Analytics M.S.](/academics/programs/financial-analytics-ms) Image ![Graphic showing financial forcasting](/sites/default/files/styles/large/public/media/2026-05/financial-analytics-3200x1800.jpg?itok=Wkepw9HA) Graduate M.S. Hybrid [School of Business](/taxonomy/term/196)