Social Media, Personal Branding & Your Job Search
More and more employers review candidates' online profiles so it is important for you to understand how to use social media to best demonstrate your talents, experience, knowledge and career goals to potential employers. Watch a presentation on Social Media 101 and read more about commonly used social media platforms below.
LinkedIn is the most used social media site for professionals. Many employers review candidate's LinkedIn profile as a screening process to learn about candidate's education and work history, skills, endorsements, recommendations, professional affiliations and more.
- Your LinkedIn Profile can be a powerful personal branding tool which conveys the same information as a résumé, but it can also showcase a much bigger picture of who you are as a professional.
- You can also search for jobs and internships directly on LinkedIn.
- Read a step-by-step guide about how to create your own LinkedIn Profile.
- Please remember that even if you use Facebook for personal and non-professional purpose, you need to keep your pictures and contents clean because prospective employers can assess candidates based on what they see on Facebook. Even if your profile settings are private, your content may still end up somewhere publicly available.
- Enter your public Facebook ID or username to see what is publicly available from your Facebook profile.
- You should follow individuals, organizations, groups, or information sources that are related to your desired career or industry.
- Twitter can help you stay informed about the latest news and developments in your desired career or industry, and establish connections with key influencers.
- Take advantage of free blog-hosting services with templates to create an unique design for your blog.
- Blogging on a regular basis can build and maintain your professional identity and personal brand.