Social Media, Personal Branding & Your Job Search

More and more employers review candidates' online profiles so it is important for you to understand how to use social media to best demonstrate your talents, experience, knowledge and career goals to potential employers. Watch a presentation on Social Media 101 and read more about commonly used social media platforms below.


LinkedIn is the most used social media site for professionals. Many employers review candidate's LinkedIn profile as a screening process to learn about candidate's education and work history, skills, endorsements, recommendations, professional affiliations and more. 

  • Your LinkedIn Profile can be a powerful personal branding tool which conveys the same information as a résumé, but it can also showcase a much bigger picture of who you are as a professional.
  • You can also search for jobs and internships directly on LinkedIn.
  • Read a step-by-step guide about how to create your own LinkedIn Profile


If LinkedIn is mostly for professionals, Facebook is used largely for social and non-professional reasons, but it can also help people to connect with others and increase your network.

  • Please remember that even if you use Facebook for personal and non-professional purpose, you need to keep your pictures and contents clean because prospective employers can assess candidates based on what they see on Facebook. Even if your profile settings are private, your content may still end up somewhere publicly available. 
  • Enter your public Facebook ID or username to see what is publicly available from your Facebook profile.  


Whereas Facebook users generally keep their profiles private and connect only with people they know in real life, Twitter users mostly keep their profiles public which allows users to connect with a wide variety of people and industries they may not know offline. 

  • You should follow individuals, organizations, groups, or information sources that are related to your desired career or industry.
  • Twitter can help you stay informed about the latest news and developments in your desired career or industry, and establish connections with key influencers. 


Blogging is more time consuming than other social media, but it can be a useful tool for developing your personal brand. To be a successful blogger, you need to define a concept for your blog that connects your knowledge, skills, ideas, and experiences to benefit a particular industry of your interest. 

  • Take advantage of free blog-hosting services with templates to create an unique design for your blog.
  • Blogging on a regular basis can build and maintain your professional identity and personal brand. 

A Beginner’s Guide To Social Media For The Job Seeker

Careertipster: A Beginner's Guide to Social Media for the Job Seeker from Robert Starks Jr

Videos on Social Media & Job Search