Course Spotlight: Marketing and Finance of Engineering Projects

Graduate engineering course examines the engineering-construction industry from a business angle and uses case studies to examine real-world problems.

In an increasingly competitive world, it’s important for graduates to have a well-rounded skill set and a grasp on real industry issues before launching a career. For Manhattan College engineers, a working knowledge of finance and marketing combined with the technical expertise gained through on-site training puts them one step ahead of the competition.

Course Description:

Marketing and Finance of Engineering Projects examines the engineering-construction industry from a business development angle, starting with the principles of financial analysis and management. Students also learn the essentials of building business by developing strategic marketing plans to target prospective customers and improve communication with existing clients. Shying away from intimidating jargon, the class embraces cleverly worded lesson plans like April’s “Location, Location, Location” and May’s “Tax Man Cometh.”

Midway through the semester, the course utilizes a series of Harvard Business School case studies to illustrate how the material relates to real-world problems in the engineering industry. Cases include “William Levitt, Levittown and the Creation of American Suburbia,” and “Master of the House,” which examines how The New York Times took an active role in the design and construction of its headquarters building.

About the Professor:

The course is taught by Peter Sweeney ’64, Ph.D., P.E., adjunct professor of engineering. Sweeney is a 46-year veteran of the engineering-construction industry and currently works as a project manager for Parsons Brinckerhoff. An established leader in the field, he has served as officer-in-charge of U.S. Navy combat construction projects; as supervising engineer, project manager and division manager with top architect, engineering and construction management firms; as engineering program manager for the Port Authority of New York and New Jersey; and as vice president of the New York City School Construction Authority.

Sweeney has taught as an adjunct professor at Manhattan College since 1995 and is an active member and former president of the Alumni Society. A proud product of Lasallian education at the elementary, high school and college levels, Sweeney received his B.E. in Electrical Engineering and M.S. in Management from Manhattan College. He also holds an M.S. in Nuclear Engineering, an M.P.A. and a Ph.D. from New York University.