Jasmine Tan, PHD

Jasmine Tan, PHD

Assistant Professor

Department : Communications

Email : jasmine.tan@manhattan.edu

Phone : 718-862-3848

Office : RLC 207D

Education

PHD, Purdue University
MA, Wichita State University
BA, National University Singapore
BA, Wichita State University

Research

Critical Public Relations, Strategic Communication, Crisis Communication, International Public Relations, Corporate Reputation and Legitimacy, Standpoint Feminism, Gendered Learning/Organizing, Financial Literacy Campaigns, Interpretive and Ethnographic Research Methods

Publications & Professional Activities

  • “Motherhood Matters: Articulation of Population Policies through National Day Rally Speeches in Singapore.  (2010).  Proceedings of the NYSCA 68th Annual Conference, “Communication Matters (?).”

Peer-reviewed Conference Papers:

  • Assessing the Digital Divide: Computer Games and Turkish Female Adolescents” (second author with Z. Tanes). National Communication Association Conference (Digital Divide Division), San Francisco, CA, November 2010.
  • “Social Movement as Good Business: A Case Study of TOMS Shoes’ Corporate Climate.” Association of Business Communication Conference (Corporate and Organizational Communication Division), Chicago, IL, October 2010.
  • “Talking about Motherhood Matters: Articulation of Population Policies through National Day Rally Speeches in Singapore.” New York State Communication Association Conference, Ellenville, NY, October 2010.
  • “Understanding Women’s Financial Engagement: A Narrative Approach.”  Ethnography & Qualitative Research Conference, Cedarville, OH, June 2010.
  • “Unveiling the Witch of Wall Street: Hetty Green’s Transcendental Responses to Paradoxical Roles of a Woman Financier on Wall Street.”  National Communication Association Conference (Feminist and Women’s Studies Division), Chicago, IL, November 2009.
  • “Banking on Women: The Paradox in Balancing Self-interest with Altruism.  Central States Communication Association Conference (Public Relations Division), St. Louis, MO, April 2009.
  • “Extending Fisher’s Narrative Paradigm: Narrative Avoidance in Women’s World of Finance” (first author with R. P. Clair).  National Communication Association Conference (Feminist and Women’s Studies Division, Scholar-to-Scholar Session), San Diego, CA, November 2008.
  • “Extending Fisher’s Narrative Paradigm: Narrative Avoidance in Women’s Attitude Toward Investment.”  Organization for the Study of Communication, Language and Gender Conference, Nashville, TN, October 2008.

Honors & Awards

  • Top 3 Paper Award from the Public Relations Division of the Central States Communication Association for “Banking on Women: The Paradox in Balancing Self-interest with Altruism,” 2009.
  • Recipient of Ross Fellowship at Purdue University, 2006-2007.

Other

  • Reviewer, Ethnography Division, National Communication Association, 2009
  • Reviewer, Feminist and Women’s Studies Division, National Communication Association, 2009
  • Reviewer, Public Relations Division, Central States Communication Association, 2009
  • Participant, National Public Health Communication Conference, Beijing, China.  Represented the Dept. of Communication, Purdue University, 2007.

Courses Taught/Teaching

COMM 201      Ethics in Mass Communication
COMM 217      Introduction to Public Relations
COMM 307      Writing for Public Relations
COMM 375      Internship for Juniors
COMM 420      Advanced Public Relations
COMM 422      Organizational Communication
COMM 475      Internship for Seniors