Dong Lee, PHD

Dong Lee, PHD

Associate Professor

Department : Management / Marketing

Email :

Phone : 718-862-7195

Office : DLS 520


PHD, Indiana University
MBA, University of Oklahoma

Publications & Professional Activities

  • “Consumers’ Experiences, Opinions, Attitudes, Satisfaction, Dissatisfaction, and Complaining Behavior with Vending Machines,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol. 16, 2003, pp. 178-197.
  • “Attitudinal and Consumption Differences Among Traditional and Nontraditional ‘Childless’ Households,” (with C. Schaninger), Journal of Consumer Behavior, Vol. 2, No. 3, 2003, pp. 248-268.
  • “A New Full-Nest Classification Approach,” (with C. Schaninger), Psychology & Marketing, Vol. 19, No. 1, January 2002, pp. 25-58.

Other Intellectual Contributions:

  • “Consumer Satisfaction/Dissatisfaction and Complaining Behavior with Food and Beverage Vending Machines,” Consumer Satisfaction Conference, Provo, UT, June 2003.
  • “Employee Commitment: A Psycho-Social Perspective on Asian and American Culture and Business,” (with W. Czander), in J.B. Kidd, X. Li, and F.J. Richter, eds., Maximizing Human Intelligence Deployment in Asian Business, New York, NY: Palgrave, 2001, pp. 57-78.

Courses Taught/Teaching

MBAC 633      Managing/Marketing Service Business
MKTG 201      Essentials of Marketing
MKTG 403      Marketing Management