Dong Hwan Lee, PHD

Dong Hwan Lee, PHD

Associate Professor

Department : Management / Marketing

Email : dongh.lee@manhattan.edu

Phone : 718-862-7195

Office : DLS 520

Education

PHD, Indiana University Bloomington
MBA, Oklahoma State Univ

Publications & Professional Activities

  • Lee, D. H. (forthcoming), “An Alternative Explanation of Consumer Product Returns from the Post-Purchase Dissonance and Ecological Marketing Perspectives,” Psychology and Marketing.
  • Son, C. H. and Lee, D. H. (2014), “The Effects of Alcohol Consumption Behavior on Heart Diseases: An Empirical Study with the Behavioral Risk Factor Surveillance System Data,” The Empirical Economics Letters, 13 (7), 723-730.
  • Lee, D. H. (2014), “The Impact of Inference Generation on Belief Formation,” Journal of Business Research, 67 (10), 2064-2071.
  • Published online in Elsevier ScienceDirect May 20, 2014: DOI: 10.1016/j.jbusres.2014.04.014
  • Lee, D. H. (2012), “Effects of Inference with Advertisements on the Strength, Confidence, and Congruence of Beliefs” (extended abstract), Proceedings of 2012 Global Marketing Conference in Seoul, S. Lee, ed., 846-851. 
  • Lee, D. H. (2008), "Another Look at Post Purchase Dissonance: A Review and Re-conceptualization," Proceedings of 2008 Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, S. Goodwin, ed., 196-202.
  • Lee, D. H. and Park, C. W. (2007), “Conceptualization and Measurement of the Multi-dimensionality of Integrated Marketing Communications Construct,” Journal of Advertising Research, Volume 47 (3), 222-236.
  • Lee, D. H. (2003), "Consumer Experiences, Opinions, Attitudes, Satisfaction, Dissatisfaction, and Complaining Behavior with Vending Machines," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16, 178-197.
  • Lee, D. H. and Schaninger, C. M. (2003), “Attitudinal and Consumption Differences Among Traditional and Nontraditional Childless Households,” Journal of Consumer Behaviour, 2 (3), 248-268.
  • Schaninger, C. M. and Lee, D. H. (2002), “A New Full Nest Classification Approach,” Psychology and Marketing, 19 (1), 25-58. 
  • Published online NOV 16 2001: DOI: 10.1002/mar.1001
  • Czander, W. M. and Lee, D. H. (2001), “Employment Commitment: A Psycho-Social Perspective of Asian and American Culture and Businesses,” in Maximizing Human Intelligence Development in Asian Business: The Sixth Generation Project, J. B. Kidd, X. Li, and F. Richter, eds, London & New York: Palgrave, 57-78.
  • Lee, D. H. (1998), "The Moderating Effect of Salesperson Reward Orientation on the Relative Effectiveness of Alternative Compensation Plans," Journal of Business Research, 43 (2), 65-77.
  • Lee, D. H. and Olshavsky, R. W. (1997), "Consumers' Use of Alternative Information Sources in Consumer Inference Generation: A Replication Study," Journal of Business Research, 39 (3), 257-269.
  • Lee, D. H. and Schaninger, C. M. (1996), "Country of Production/Assembly as A New Country Image Construct: A Conceptual Application to Global Transplant Decisions," Advances in International Marketing, S. T. Cavusgil and C. Taylor, eds., Vol 7, 233-25
  • Schaninger, C. M. and Lee, D. H. (1996), "The Life Cycle Revisited: An Empirical Test of a New Modernized Household Life Cycle Model" (extended abstract), Advances in Consumer Research, K. Corfman and J. Lynch, Jr., eds., Vol. 23, 81.
  • Lee, D. H. and Park, C. W. (1995), "A Conceptual Model of Global Production Location Decision: A Consumer-Oriented Approach," Marketing Theory and Practice: Toward the 21st Century, S. Tamer Cavusgil and J. W. Lim, eds., 338-354.
  • Lee, D. H. and Olshavsky, R. W. (1995), "Conditions and Consequences of Spontaneous Inference Generation: A Concurrent Protocol Approach," Organizational Behavior and Human Decision Processes, 61 (2), 177-189.
  • Lee, D. H. and Leelakulthanit, O. (1994), "Predicting Consumer Complaint Behaviors with Food Service: An Empirical Test of Two Alternative Models," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 7, 191-197.
  • Lee, D. H. and Olshavsky, R. W. (1994), "Toward A Predictable Model of the Consumer Inference Process: The Role of Expertise," Psychology and Marketing, 11 (2), 109-127. 
  • Olshavsky, R. W. and Lee, D. H. (1993), "Self-Gift: A Metacognition Perspective," Advances in Consumer Research, L. McAlister and M. Rothschild, eds., Vol. 19, 547-552.
  • Lee, D. H. and Olshavsky, R. W. (1992), "Adapting to What?: A Contingency Approach in Sales Interactions based on a Comprehensive Model of Consumer Choice," Enhancing Knowledge Development in Marketing, Proceedings of American Marketing Association 1992 Summer Conference, R. P. Leone and V. Kumar, eds., 224-232.
  • Lee, D. H. (1990), "Symbolic Interactionism: Some Implications for Consumer Self-Concept and Product Symbolism Research," Advances in Consumer Research, M. E. Goldberg, G. Gorn, and R. Pollay, eds., Vol. 17, 386-393.
  • Lee, D. H. and Thorelli, H. B. (1989), "A Study on the Consumer Satisfaction/Dissatisfaction with the Bus System in the People's Republic of China," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 2, 79-86.

Other Intellectual Contributions:

  • “Shrinking Package Volume in Times of Economic Downturn: How Does It Affect Consumers’ Choice Judgment?” presented at the at the 2013 Pricing & Retailing Conference in Wellesley, MA, August 2013
  • “Effects of Inference with Advertisements on the Strength, Confidence, and Congruence of Beliefs,” presented at the 2012 Global Marketing Conference in Seoul, Korea, July 2012
  • "Another Look at Post Purchase Dissonance: A Review and Re-conceptualization," presented at the Consumer Satisfaction Conference in Las Vegas, Nevada, June 2008
  • "Consumer Satisfaction/Dissatisfaction and Complaining Behavior with Food and Beverage Vending Machines," presented at the Consumer Satisfaction Conference in Provo, Utah, June 2003
  • "A Conceptual Model of Global Production Location Decision: A Consumer-Oriented Approach," presented (with C.W. Park) at the Joint Conference of American Marketing Association and Korean Marketing Association, in Seoul, Korea, 1995
  • Discussant at the Association for Consumer Research Conference in Boston, MA, October, 1994
  • "Predicting Consumer Complaint Behaviors with Food Service: An Empirical Test of Two Alternative Models," presented at the Consumer Satisfaction Conference in Knoxville, Tennessee, June 1993
  • "Self-Gift: A Metacognition Perspective," presented (with R. Olshavsky) at the 20th Association for Consumer Research Conference, in British Columbia, Vancouver, Canada, October, 1992
  • "Adapting to What?: A Contingency Approach in Sales Interactions based on a Comprehensive Model of Consumer Choice," presented (with R. Olshavsky) at the American Marketing Association Summer Educators' Conference, in Chicago, August, 1992
  • Session Chair at the Consumer Satisfaction Conference in Snowbird, UT, June, 1991
  • "Consumer Inferencing Behavior in Processing Product Information: The Roles of Product Class Knowledge and Information Processing Goal," presented in the Doctoral Dissertation Awards Session of the American Marketing Association Summer Educators' Conference in Washington D.C., August, 1990
  • "Symbolic Interactionism: Some Implications for Consumer Self-Concept and Product Symbolism Research," presented at the 17th Association for Consumer Research Conference in New Orleans, Louisiana, October, 1989
  • "A Study on the Consumer Satisfaction/Dissatisfaction with the Bus System in the People's Republic of China," presented at the Consumer Satisfaction Conference in Hague, Netherlands, June, 1989
  • Reviewer for the American Marketing Association Summer Educators' Conferences
  • Reviewer for the Association for Consumer Research Conferences

Honors & Awards

  • Who's Who in America
  • Who's Who in the World
  • Who's Who in American Education
  • Who's Who in Finance and Business
  • Profiles in Business Management: An International Directory, Harvard Business Publishing,1995-1997
  • Gabriel Hauge Faculty Fellow, Manhattan College, 1999-2000
  • Doctoral Dissertation Award, American Marketing Association, 1990 
  • Inducted into Beta Gamma Sigma, 1989

Professional Memberships

  • Editorial Review Board, Journal of Business Research
  • Guest Coeditor, Special Issue of International Journal of Information Systems and Management, 2012 
  • Editorial Review Board, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior (1997–2008)
  • American Marketing Association
  • Academy of Marketing Science
  • Association for Consumer Research

Grants

  • Summer Research Grants (1999, 2002, 2008, 2012), Manhattan College
  • Faculty Research Awards (1996, 1995, 1993, 1991), State University of New York-Albany
  • Dresher Award (1994-1995), United University Professions/State University of New York
  • Faculty Development Award (1993), State University of New York-Albany
  • New Faculty Development Award (1991), United University Professionals/State University of New York
  • Doctoral Dissertation Grant (1988), Indiana University
  • Doctoral Student Summer Research Grant (1986), Indiana University

Courses Taught/Teaching

MKTG 201 Essentials of Marketing

MKTG 303 Marketing Research

MKTG 403 Marketing Management

MBAC 633 Managing and Marketing Service Business

BNAD 774 International Marketing

BNAD 772 Consumer Behaviior

BNAD 675 Marketing Management