Business analytics is the management and processing of data used to inform business strategies. Modern businesses generate and store massive amounts of data. From web clicks, to sales, to advertising — all of these activities generate large amounts of interrelated data. Business analytics helps formalize the process of drawing insight from this data, which is used to drive business decisions and actions. It is one of the fastest growing areas of business and applicable to nearly every industry.
The business analytics co-major teaches students how to:
- Collect and manage data efficiently
- Analyze data to understand what’s going on
- Predict market trends and make smart business decisions